Diem started with a very central focus on health and women\u2019s health. So, we wanted to create a digital space where women could connect with each other and experts. A lot has changed over the last year since we started, but originally the majority of the content was centered around motherhood, reproduction, fertility, and surrounding subjects. All of which, of course, are incredibly important times in a woman\u2019s life, but if you\u2019re not in that time\u2014or like me have never even considered being pregnant or whether you\u2019re fertile\u2014that content doesn\u2019t make sense for you to consume. However, there are a number of other health concerns that should be highlighted and I felt that my health journey didn\u2019t have a place to live anywhere online. So, we\u2019re aiming to build that space with Diem. <\/p>\n\n\n\n
Since the end of 2019, we\u2019ve been testing out different beta products and have conducted user research to figure out what women really want. Through all of that we landed on what Diem will be, which is a social space for the women-centric communities that we as women naturally seek to create ourselves. These communities can be anything from a financial community to a health and wellness community, even book clubs. Basically, Diem will be a safe space for women to come as they are and engage in a social environment. <\/p>\n\n\n\n
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\n<\/figure>\n\n\nWe recognized that social media is just not social anymore. Meaning, you post edited pictures of yourself while not really communicating with anyone, just into the ether of nothing. So, we wanted to bring back that idea [of being social], but create an environment specifically from women or those who identify as. <\/p>\n\n\n\n
Diem is going to be an app, and what I\u2019m really excited for as an ex-partnerships person is that each community space is like a premium profile. Each space is hosted by someone and that could be a community member, a doctor, blogger, brand, and so on. Within a space there\u2019s a set of chat, video, and audio rooms where people can host events, chat with their friends, or really just do whatever they want with the technology. It\u2019s your space on the internet and you can meet new people that way. Diem is also a way to build your own mini environment via content that\u2019s authentic and trustworthy. For example, if you watch an \u2018ask me anything\u2019 chat with a doctor and find it really useful and want to be able to call back to it, as a user you can save that session to your profile for future reference. <\/p>\n\n\n
A personal catalyst of mine for starting Diem was the stress I experienced at my previous job. I ended up making myself unwell and started to see physical symptoms of stress after I left. On top of having some of the worst PMS symptoms I\u2019ve ever experienced, my hair started shedding, too. I was like, what is going on? I decided that I wanted hair care that was more personalized to me so I turned to Prose. My shampoo<\/a> has ingredients that will promote hair growth, so I\u2019m very excited to see my results. Custom hair care is one of my pockets of self care nowadays.<\/p>\n\n\n\n Self-care is a topic that Diem champions. I can only speak from personal experience and the user research we\u2019ve done, but I think in general women, a lot of the time, put others in front of themselves and don\u2019t take the time to really figure out what it is they want and how they want to develop as a person and spend their time. I think self-care has become a buzzword, and in a lot of ways it\u2019s actually just about preservation. A lot of people associate self-care with a face mask, but it can be an entire range of activities and moments that you give yourself, like reading or spending time with friends. It\u2019s so important in a world where we\u2019re constantly bombarded with upsetting news stories or toxic, patriarchy-style information to take time for yourself and hero your mental health. <\/p>\n\n
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