{"id":13903,"date":"2021-02-03T08:00:57","date_gmt":"2021-02-03T13:00:57","guid":{"rendered":"https:\/\/prose.com\/?p=13903"},"modified":"2025-11-18T11:12:20","modified_gmt":"2025-11-18T16:12:20","slug":"issue-4-power-of-scent","status":"publish","type":"post","link":"https:\/\/prose.com\/blog\/issue-4-power-of-scent","title":{"rendered":"The Power of Scent and Your Strands"},"content":{"rendered":"\n

I like to think of the sense of smell as the underdog of your five senses. Touch, eyesight, and hearing are most-used for navigating the world, but your sense of smell creates multiple in-depth dimensions out of nearly every single interaction. Odor can, in fact, make a longer-lasting impression than visual, auditory, or tactile stimulation due to\u2014as realtors say\u2014location, location, location. Olfactory receptors are cozy neighbors with the amygdala (your brain\u2019s emotional filing cabinet), so their physical entanglement gives them an uncanny ability to crystallize experiences with the scents they\u2019re attached to. For instance, when you get a whiff of cinnamon, your brain will react by rolling the tape labeled \u201cChristmas morning at grandma\u2019s house\u201d wherein you\u2019re instantaneously reminded of her freshly-baked cinnamon buns.<\/p>\n\n\n\n

I\u2019ve always been obsessed with smells, and extremely sensitive to the emotional pull a scent can elicit. When you get down to it, we\u2019re all creatures controlled by our emotions, and therefore you could say that we\u2019re all controlled by scent. In fact, we\u2019re so scent-conscious that fragrance in everyday products are hugely influential to whether we like or dislike something\u2014especially scents that cling to our hair and bodies. \u201cHair is made of protein and is porous and permeable. This means that smells can be easily absorbed,\u201d says Gretchen Friese, certifed trichologist at BosleyMD. \u201cDepending on the source of the smell your hair can absorb it more than your skin.\u201d<\/p>\n\n\n\n

That\u2019s why fragrance is so important to beauty companies, like custom hair care company Prose. \u201cOur fragrance collection is interesting because, contrary to most hair care brands, it is inspired by fine perfumery,\u201d says Alexandrine Delrue, director of product innovation at Prose. \u201cWe work closely with fne fragrance perfumers who help us build a collection of scents that are both elevated and diverse.\u201d<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

They go so far as to include customers who are part of The Salon, their membership program, in the creation process, asking them what they would want for, say, next year\u2019s summer fragrance or a holiday scent. \u201cIt is amazing to see how imaginative and conceptual they can be,\u201d says Delrue. \u201cMany ideas for upcoming fragrance launches come directly from their suggestions.\u201d<\/p>\n\n\n\n

Scent is a form of communication, especially when you\u2019re wearing it, so it\u2019s no wonder we are drawn to the scents we envision as exuding our own unique essence or how we want others to perceive us. One thing I always remember is how people smell when going in for a hug. There\u2019s that one brief whif of hairspray, perfume, cigarette smoke, or sometimes just that crisp outside smell clinging onto someone like dewdrops. I even love the way I can smell the night before on my hair when I wake up.<\/p>\n\n\n\n

Our experiences and memories defne so much of who we are, and scent is the secret key to their most intimate unfurling. Sometimes it catches us of-guard and some of us may even hoard certain fragrances as an aromatic keepsake. The power of scent isn\u2019t to be taken for granted. It\u2019s an everyday kind of magic with the ability to bend time, even if just for a moment, conjuring a memory of someone close to you or anchoring you squarely in a moment, like a spell.<\/p>\n\n\n\n

Choose Your Scent <\/h2>\n\n\n\n

It\u2019s never just one element that makes a scent feel a certain way. It\u2019s the sum of its parts that can evoke an entirely new sense of self.<\/p>\n\n\n\n

A floral bouquet<\/h2><\/p>\n\n\n\n

Florals are a gorgeous way to illustrate a botanical sweetness, the beauty of walking through a meadow or past a rose bush. Renowned French nose Karine Dubreuil-Sereni, the perfumer behind several of Prose\u2019s fragrances<\/a>, says she forged her olfactory heritage in the gardens of her grandmother’s, which blossomed and grew all kinds of fragrant plants\u2014like roses, jasmine, and daffodils.<\/p>

Your Prose picks: Signature, Prelude<\/p><\/p>\n\n\n\n

The great outdoors<\/h2><\/p>\n\n\n\n

The concept of freshness isn\u2019t so much a destination, as it is a feeling of escape. Fresh scents, ones that feel green, dewy, and aquatic, evoke a spring meadow or a misty ocean breeze off the coast of the Mediterranean. \u201cThe idea of summer makes me want to be outside, specifically in Marseille where I grew up, looking far out into the sea towards the island of Corsica,\u201d explains Cecile Hua, the perfumer behind Prose\u2019s Corsica scent.<\/p>

Your Prose picks: Corsica<\/a>, Botanica<\/p><\/p>\n\n\n\n

A cozy moment<\/h2><\/p>\n\n\n\n

Some fragrances immediately draw you in with inviting notes reminiscent of a lazy Sunday morning laying in crumpled bed sheets. And then there is the decadent feeling from spices and gourmands like nutmeg, vanilla, and white wood to evoke coziness or sensuality. Dubreuil-Sereni was inspired by \u201ca chalet with an open fire, the warmth of the cozy indoors, and a stroll in a snowy, peaceful forest\u201d when she created Prose\u2019s winter scent Candela.<\/p>

Your Prose picks: Perle, Candela<\/a><\/p><\/p>\n\n\n\n

Subscribe to the Salon<\/a> to become a member and receive the entire print and\/or digital version of At Length magazine with your Prose<\/a> orders.<\/h2><\/p>\n","protected":false},"excerpt":{"rendered":"

Don’t underestimate it. <\/p>\n","protected":false},"author":29,"featured_media":13949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,385],"tags":[309,310,311,312,314,313,315,479],"class_list":["post-13903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-category-from-prose","category-our-magazine","tag-fragrance-botanica","tag-fragrance-elixir","tag-fragrance-fruitissime","tag-fragrance-ispahan","tag-fragrance-napoli","tag-fragrance-perle","tag-fragrance-signature","tag-new"],"acf":[],"yoast_head":"\nThe Power of Scent in Relation to Hair |<\/title>\n<meta name=\"description\" content=\"In Issue 04 of At Length, beauty editor and fragrance aficionado, Sable Yong, explores the relationship between fragrance and hair.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prose.com\/blog\/issue-4-power-of-scent\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power of Scent in Relation to Hair |\" \/>\n<meta property=\"og:description\" content=\"In Issue 04 of At Length, beauty editor and fragrance aficionado, Sable Yong, explores the relationship between fragrance and hair.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prose.com\/blog\/issue-4-power-of-scent\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-03T13:00:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-18T16:12:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn-blog.prose.com\/1\/2021\/02\/210201-Fragrance.Title-Page.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3750\" \/>\n\t<meta property=\"og:image:height\" content=\"2775\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Keely McCormick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Keely McCormick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/prose.com\/blog\/issue-4-power-of-scent#article\",\"isPartOf\":{\"@id\":\"https:\/\/prose.com\/blog\/issue-4-power-of-scent\"},\"author\":{\"name\":\"Keely McCormick\",\"@id\":\"https:\/\/prose.com\/blog\/#\/schema\/person\/cd00aa1df81e8b84cc05265f0413de08\"},\"headline\":\"The Power of Scent and Your Strands\",\"datePublished\":\"2021-02-03T13:00:57+00:00\",\"dateModified\":\"2025-11-18T16:12:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/prose.com\/blog\/issue-4-power-of-scent\"},\"wordCount\":860,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/prose.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/prose.com\/blog\/issue-4-power-of-scent#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn-blog.prose.com\/1\/2021\/02\/210201-Fragrance.Title-Page.jpg\",\"keywords\":[\"fragrance botanica\",\"fragrance elixir\",\"fragrance fruitissime\",\"fragrance ispahan\",\"fragrance napoli\",\"fragrance perle\",\"fragrance signature\",\"new\"],\"articleSection\":[\"From Prose\",\"Our magazine\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/prose.com\/blog\/issue-4-power-of-scent#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/prose.com\/blog\/issue-4-power-of-scent\",\"url\":\"https:\/\/prose.com\/blog\/issue-4-power-of-scent\",\"name\":\"The Power of Scent in Relation to Hair |\",\"isPartOf\":{\"@id\":\"https:\/\/prose.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/prose.com\/blog\/issue-4-power-of-scent#primaryimage\"},\"image\":{\"@id\":\"https:\/\/prose.com\/blog\/issue-4-power-of-scent#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn-blog.prose.com\/1\/2021\/02\/210201-Fragrance.Title-Page.jpg\",\"datePublished\":\"2021-02-03T13:00:57+00:00\",\"dateModified\":\"2025-11-18T16:12:20+00:00\",\"description\":\"In Issue 04 of At Length, beauty editor and fragrance aficionado, Sable Yong, explores the relationship between fragrance and hair.\",\"breadcrumb\":{\"@id\":\"https:\/\/prose.com\/blog\/issue-4-power-of-scent#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/prose.com\/blog\/issue-4-power-of-scent\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/prose.com\/blog\/issue-4-power-of-scent#primaryimage\",\"url\":\"https:\/\/cdn-blog.prose.com\/1\/2021\/02\/210201-Fragrance.Title-Page.jpg\",\"contentUrl\":\"https:\/\/cdn-blog.prose.com\/1\/2021\/02\/210201-Fragrance.Title-Page.jpg\",\"width\":3750,\"height\":2775},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/prose.com\/blog\/issue-4-power-of-scent#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/prose.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From Prose\",\"item\":\"https:\/\/prose.com\/blog\/category-from-prose\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Power of Scent and Your Strands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/prose.com\/blog\/#website\",\"url\":\"https:\/\/prose.com\/blog\/\",\"name\":\"\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/prose.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/prose.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/prose.com\/blog\/#organization\",\"name\":\"Prose Hair\",\"url\":\"https:\/\/prose.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/prose.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cdn-blog.prose.com\/1\/2018\/05\/prose-logo-fulltext.svg\",\"contentUrl\":\"https:\/\/cdn-blog.prose.com\/1\/2018\/05\/prose-logo-fulltext.svg\",\"width\":1,\"height\":1,\"caption\":\"Prose Hair\"},\"image\":{\"@id\":\"https:\/\/prose.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/prose.com\/blog\/#\/schema\/person\/cd00aa1df81e8b84cc05265f0413de08\",\"name\":\"Keely McCormick\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/prose.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e32e7e9d404f9df4490dadb92b7ab6c4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e32e7e9d404f9df4490dadb92b7ab6c4?s=96&d=mm&r=g\",\"caption\":\"Keely McCormick\"},\"url\":\"https:\/\/prose.com\/blog\/author\/keely-mccormickprosehair-com\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Power of Scent in Relation to Hair |","description":"In Issue 04 of At Length, beauty editor and fragrance aficionado, Sable Yong, explores the relationship between fragrance and hair.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prose.com\/blog\/issue-4-power-of-scent","og_locale":"en_US","og_type":"article","og_title":"The Power of Scent in Relation to Hair |","og_description":"In Issue 04 of At Length, beauty editor and fragrance aficionado, Sable Yong, explores the relationship between fragrance and hair.","og_url":"https:\/\/prose.com\/blog\/issue-4-power-of-scent","article_published_time":"2021-02-03T13:00:57+00:00","article_modified_time":"2025-11-18T16:12:20+00:00","og_image":[{"width":3750,"height":2775,"url":"https:\/\/cdn-blog.prose.com\/1\/2021\/02\/210201-Fragrance.Title-Page.jpg","type":"image\/jpeg"}],"author":"Keely McCormick","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Keely McCormick","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/prose.com\/blog\/issue-4-power-of-scent#article","isPartOf":{"@id":"https:\/\/prose.com\/blog\/issue-4-power-of-scent"},"author":{"name":"Keely McCormick","@id":"https:\/\/prose.com\/blog\/#\/schema\/person\/cd00aa1df81e8b84cc05265f0413de08"},"headline":"The Power of Scent and Your Strands","datePublished":"2021-02-03T13:00:57+00:00","dateModified":"2025-11-18T16:12:20+00:00","mainEntityOfPage":{"@id":"https:\/\/prose.com\/blog\/issue-4-power-of-scent"},"wordCount":860,"commentCount":0,"publisher":{"@id":"https:\/\/prose.com\/blog\/#organization"},"image":{"@id":"https:\/\/prose.com\/blog\/issue-4-power-of-scent#primaryimage"},"thumbnailUrl":"https:\/\/cdn-blog.prose.com\/1\/2021\/02\/210201-Fragrance.Title-Page.jpg","keywords":["fragrance botanica","fragrance elixir","fragrance fruitissime","fragrance ispahan","fragrance napoli","fragrance perle","fragrance signature","new"],"articleSection":["From Prose","Our magazine"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/prose.com\/blog\/issue-4-power-of-scent#respond"]}]},{"@type":"WebPage","@id":"https:\/\/prose.com\/blog\/issue-4-power-of-scent","url":"https:\/\/prose.com\/blog\/issue-4-power-of-scent","name":"The Power of Scent in Relation to Hair |","isPartOf":{"@id":"https:\/\/prose.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prose.com\/blog\/issue-4-power-of-scent#primaryimage"},"image":{"@id":"https:\/\/prose.com\/blog\/issue-4-power-of-scent#primaryimage"},"thumbnailUrl":"https:\/\/cdn-blog.prose.com\/1\/2021\/02\/210201-Fragrance.Title-Page.jpg","datePublished":"2021-02-03T13:00:57+00:00","dateModified":"2025-11-18T16:12:20+00:00","description":"In Issue 04 of At Length, beauty editor and fragrance aficionado, Sable Yong, explores the relationship between fragrance and hair.","breadcrumb":{"@id":"https:\/\/prose.com\/blog\/issue-4-power-of-scent#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prose.com\/blog\/issue-4-power-of-scent"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prose.com\/blog\/issue-4-power-of-scent#primaryimage","url":"https:\/\/cdn-blog.prose.com\/1\/2021\/02\/210201-Fragrance.Title-Page.jpg","contentUrl":"https:\/\/cdn-blog.prose.com\/1\/2021\/02\/210201-Fragrance.Title-Page.jpg","width":3750,"height":2775},{"@type":"BreadcrumbList","@id":"https:\/\/prose.com\/blog\/issue-4-power-of-scent#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/prose.com\/blog\/"},{"@type":"ListItem","position":2,"name":"From Prose","item":"https:\/\/prose.com\/blog\/category-from-prose"},{"@type":"ListItem","position":3,"name":"The Power of Scent and Your Strands"}]},{"@type":"WebSite","@id":"https:\/\/prose.com\/blog\/#website","url":"https:\/\/prose.com\/blog\/","name":"","description":"","publisher":{"@id":"https:\/\/prose.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prose.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/prose.com\/blog\/#organization","name":"Prose Hair","url":"https:\/\/prose.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prose.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/cdn-blog.prose.com\/1\/2018\/05\/prose-logo-fulltext.svg","contentUrl":"https:\/\/cdn-blog.prose.com\/1\/2018\/05\/prose-logo-fulltext.svg","width":1,"height":1,"caption":"Prose Hair"},"image":{"@id":"https:\/\/prose.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/prose.com\/blog\/#\/schema\/person\/cd00aa1df81e8b84cc05265f0413de08","name":"Keely McCormick","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prose.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e32e7e9d404f9df4490dadb92b7ab6c4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e32e7e9d404f9df4490dadb92b7ab6c4?s=96&d=mm&r=g","caption":"Keely McCormick"},"url":"https:\/\/prose.com\/blog\/author\/keely-mccormickprosehair-com"}]}},"_links":{"self":[{"href":"https:\/\/prose.com\/blog\/wp-json\/wp\/v2\/posts\/13903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prose.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prose.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prose.com\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/prose.com\/blog\/wp-json\/wp\/v2\/comments?post=13903"}],"version-history":[{"count":31,"href":"https:\/\/prose.com\/blog\/wp-json\/wp\/v2\/posts\/13903\/revisions"}],"predecessor-version":[{"id":29964,"href":"https:\/\/prose.com\/blog\/wp-json\/wp\/v2\/posts\/13903\/revisions\/29964"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prose.com\/blog\/wp-json\/wp\/v2\/media\/13949"}],"wp:attachment":[{"href":"https:\/\/prose.com\/blog\/wp-json\/wp\/v2\/media?parent=13903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prose.com\/blog\/wp-json\/wp\/v2\/categories?post=13903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prose.com\/blog\/wp-json\/wp\/v2\/tags?post=13903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}