{"id":14031,"date":"2021-02-02T15:13:11","date_gmt":"2021-02-02T20:13:11","guid":{"rendered":"https:\/\/prose.com\/?p=14031"},"modified":"2021-02-04T19:38:16","modified_gmt":"2021-02-05T00:38:16","slug":"custom-hair-care-climate","status":"publish","type":"post","link":"https:\/\/prose.com\/blog\/custom-hair-care-climate","title":{"rendered":"Why You Should Customize Your Hair Care to Your Climate"},"content":{"rendered":"\n\n

Hot and dry <\/h2>\n\n\n\n

Hot and dry climates, like the southwest, can be super tough on your hair. Each strand is coated with overlapping \u201cscales\u201d that are covered in sebum and protect from damage and help to retain moisture. In hot and dry, both aspects of the climate can damage this protective layer. <\/p>\n\n\n\n

Just like blow drying or curling your hair, hot air can have damaging effects on your hair by decreasing its ability to retain moisture. One thing that usually comes with hot air? Sun. UV rays (made up of UVA and UVB) damage hair proteins, lipids and pigments, and make your hair porous, brittle and dull. While both UVA and UVB directly degrade the proteins of the cuticle, UVA radiations can penetrate deep into the strand, amplifying hair damage. UV radiation also does a very strange thing to your hair: inducing the formation of free radicals that cause oxidative stress. Free radicals are molecules with an uneven number of electrons that react to pretty much every other molecule. Antioxidants essentially give up a neuron to free radicals to stabilize them. Cool, right? Jasmin water<\/a>, karanja oil<\/a>, and vitamin E<\/a> are all antioxidants Prose uses to combat this. <\/p>\n\n\n\n

If you have UV damaged hair, this also means hair dye will fade faster. Damaged cuticles can\u2019t hold in the color pigment, and the radiation can break down color at a molecular level. Coconut oil<\/a>, oat lipid<\/a> and\u00a0 sunflower seed extract are all ingredients in Prose\u2019s arsenal that can be added to your custom formula to fight color fading, both natural and dyed! <\/p>\n\n\n\n

Hot and wet <\/h2>\n\n\n\n

In hot and wet climates, sun and heat damage can still be an issue (see above for the breakdown\/remedy), but thankfully it isn\u2019t exacerbated by excessive dry air. However, you\u2019re not completely off the hook. Each climate poses its own unique challenge for your hair and for hot and wet locations, it\u2019s humidity. <\/p>\n\n\n\n

Hair is super sensitive to moisture levels in the air. That\u2019s because your hair is composed of strong disulphide bonds which can only be broken by heat or chemical treatments, like perms. The second type of bond in your hair is a hydrogen bond, and they are weaker, and can be changed by water. Hydrogen bonds break and reform every time your hair gets wet. That\u2019s why putting your hair in a bun when it\u2019s wet changes its shape, and wetting your hair can also act as a reset button for your hair shape.\u00a0 <\/p>\n\n\n\n

Because humid air carries more water molecules, your hair forms an excessive amount of hydrogen bonds. This is essentially pulling the molecules of your hair in all directions\u2014and voila! Frizz! While healthy hair absorbs and retains about 10 percent of water, damaged or dry hair can absorb more moisture from the air, resulting in even more frizz. So, to fight humidity you need to decrease the amount of moisture you\u2019re absorbing. Your first line of defense is to strengthen the outer protective barrier with nourishing ingredients like argan<\/a>, sacha yuchi and jojoba oil<\/a>. Fermented rice water can also be used to smooth frizz. Thankfully, these are all on Prose\u2019s ingredient list and if you\u2019re subject to humid climates, will be added to your formula. <\/p>\n\n\n\n

Cold and dry\/wet <\/h2>\n\n\n\n

Cold and dry, like winter in New York, and cold and wet, like Minnesota, are in the same category. This is because they function scientifically as the same kind of climate, and in that case, for our hair. As Dave Phillips, senior climatologist with Environment and Climate Change Canada, says, while hot air can either carry a lot or a little moisture, cold air doesn\u2019t carry water at all. The rule of thumb is that cold air is dry air, but like, really <\/i>dry.\u00a0 If super dry air wasn\u2019t bad enough, cold air also produces static, which is basically the opposite of humidity.\u00a0 Static hair occurs when hair has gained extra electrons from friction with another object, like a hat or scarf. When there is moisture in the air, the electrons dissipate. But if the air is dry, the electron charged hair repels against each other like north-north magnets.\u00a0 <\/p>\n\n\n\n

To minimize the damage of the super cold dry and its evil twin, static, you need to moisturize from the inside out and then lock that moisture in. Humectants are moisturizers that attract water from the air. Prose uses humectants like hyaluronic acid<\/a>, lilac extract<\/a>, plant collagen, and glycerin<\/a> to fill your hair up with moisture. The second step is to lock that moisture in with those nourishing ingredients we mentioned: argan, sacha yuchi and jojoba oil. <\/p>\n\n\n\n

But that\u2019s not all that happens from the cold. In cold air, the blood vessels in your skin restrict to preserve heat for your internal organs. This means that in cold climates the blood flow to your scalp could be lacking. Try incorporating a gentle scalp massage<\/a> in the shower before shampooing. Increasing blood flow means that all those nourishing Prose ingredients<\/a> we\u2019ve talked about have a higher chance of being absorbed. But you know what? Whatever your climate is, try that massage out. You deserve it!<\/p>\n\n\n

<\/div>
ONLY GOOD HAIR DAYS\u2014<\/span>Think of us as your partner in haircare. Start with our innovative consultation.<\/span>GET YOUR FORMULA<\/a><\/div>
<\/div>\n","protected":false},"excerpt":{"rendered":"

Environment is everything. <\/p>\n","protected":false},"author":29,"featured_media":14037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[389,15],"tags":[303,306,304,305,299,276,479],"class_list":["post-14031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-category-hair-health","category-ingredient-research","tag-color-bleach","tag-color-other","tag-color-permanent","tag-color-semi-permanent","tag-geo-humidity","tag-geo-uv","tag-new"],"acf":[],"yoast_head":"\nWhy You Should Customize Your Hair Care to Your Climate |<\/title>\n<meta name=\"description\" content=\"Tailoring your hair care to the climate you live in makes perfect sense. 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