{"id":147,"date":"2018-06-21T18:06:42","date_gmt":"2018-06-21T18:06:42","guid":{"rendered":"https:\/\/prose.com\/?p=147"},"modified":"2022-01-26T13:05:20","modified_gmt":"2022-01-26T18:05:20","slug":"active-ingredients","status":"publish","type":"post","link":"https:\/\/prose.com\/blog\/active-ingredients","title":{"rendered":"Why We Need Active Ingredients in Hair Care"},"content":{"rendered":"

The Benefits of Coconut<\/h2>\n

Coconut oil has been proven to leave hair softer and shinier, promote healthier hair growth and, thanks to its anti-microbial properties, soothe an irritated scalp. We use coconut oil in our UV Protection complex, helping colored hair remain vibrant longer, as well as preventing the damage strands can sustain from UV exposure.<\/p>\n

The Benefits of Honey<\/h2>\n

This natural ingredient has myriad benefits: It softens coarse hair, hydrates fine strands without weighing them down, has anti-microbial properties to help keep the scalp healthy\u2014and imparts instant shine to the hair, akin to lip-gloss for your locks.<\/p>\n

The Benefits of Hyaluronic Acid<\/h2>\n

A natural humectant popular in skin moisturizers, Hyaluronic Acid has been heralded for how effectively \u2014and quickly\u2014 it treats dehydrated skin. We now know that it can provide similar moisturizing benefits to dry hair too. Hyaluronic acid works in two ways: First, it draws water from the air to quench thirsty hair, then it holds onto that moisture, preventing additional water loss. This therapeutic one-two punch can help boost shine, make hair supple and more elastic, and prevent frizz. Hyaluronic Acid is utilized at Prose in conjunction with Collagen and Lilac as part of our Fiber Repair complex. This trio forms a light film around each strand to protect and prevent damage, as well as to give hair a chance to repair itself.<\/p>\n

The Benefits of Argan Oil<\/h2>\n

Well-known as a light, non-greasy frizz-fighter, Argan Oil is part of Prose\u2019s Hair Nourishment complex (other oils in this blend include Jojoba and Sacha Yushi). As a key part of this complex, Argan Oil helps to hydrate, boost shine and prevent split ends.<\/p>\n

For more information on our 70+ Active Ingredients, check this out<\/span><\/a><\/span><\/em>. To create a custom regimen that utilizes the best active ingredients for your hair, get started with our consultation here<\/span><\/a>.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In order to achieve enhanced benefits and specific hair goals, Prose has a carefully-selected collection of more than 70 active ingredients. <\/p>\n","protected":false},"author":29,"featured_media":148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18,15,3],"tags":[326,303,306,304,305,180,317,256,276,283],"class_list":["post-147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ask-our-team","category-ingredient-research","category-lab-notes","tag-active-ingredients","tag-color-bleach","tag-color-other","tag-color-permanent","tag-color-semi-permanent","tag-dry-hair","tag-frizz","tag-geo-pollution","tag-geo-uv","tag-goal-shine"],"acf":[],"yoast_head":"\nActive Ingredients in Hair Care | At Length by Prose Hair<\/title>\n<meta name=\"description\" content=\"In order to achieve your hair goals and address all your needs, Prose has a 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