{"id":28176,"date":"2025-10-01T10:40:28","date_gmt":"2025-10-01T14:40:28","guid":{"rendered":"https:\/\/prose.com\/?p=28176"},"modified":"2025-10-01T10:41:20","modified_gmt":"2025-10-01T14:41:20","slug":"serum-or-moisturizer-first","status":"publish","type":"post","link":"https:\/\/prose.com\/blog\/serum-or-moisturizer-first","title":{"rendered":"Serum or Moisturizer \u2014 Which Goes First?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Serum or Moisturizer First?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Should I Use Serum or Moisturizer First in My Nighttime Skincare Routine?<\/h3>\n\n\n\n<p>Applying serum to clean skin prior to bedtime offers many benefits. As you sleep, your body goes through a natural repair process. During this time, the skin cells turn over and regenerate, and serums are formulated to enhance this natural turnover.&nbsp;<\/p>\n\n\n\n<p>Serums containing antioxidant-rich niacinamide and vitamin C may help promote skin radiance and lighten the look of dark spots and hyperpigmentation. When used at night prior to bedtime and paired with the appropriate moisturizer, these serums have several uninterrupted hours to repair, nourish and strengthen the skin.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Serum Should I Use First in My Morning Skincare Routine?<\/h3>\n\n\n\n<p><a href=\"https:\/\/prose.com\/hyaluronic-acid-hair.php\">Hyaluronic acid<\/a> is a substance that\u2019s naturally present in the body, and it keeps the skin and tissues lubricated and cushioned. Natural aging, environmental factors and lifestyle habits such as smoking can cause the hyaluronic acid in the body to deplete over time.<\/p>\n\n\n\n<p><a href=\"https:\/\/prose.com\/products\/custom-serum\">Serums<\/a> containing synthetic hyaluronic acid may help replace lost moisture and skin buoyancy. These serums can be used in the morning or evening to provide daily or restorative hydration.&nbsp;<\/p>\n\n\n\n<section class=\"block--full-width-cta section\">\n  <div class=\"container\">\n    <div class=\"cta-card\">\n            <p>Always made to order. Never made to waste.<\/p>\n      \n            <h2 class=\"heading-3\">Exclusive Trial Offer Get 60% Off + Free Gift<\/h2>\n      \n            <div class=\"links\">\n          \n<a href=\"https:\/\/prose.com\" target=\"\" class=\"button button primary\">\n  Get Your Formula<\/a>\n      <\/div>\n                    <img decoding=\"async\" width=\"1350\" height=\"500\" src=\"https:\/\/cdn-blog.prose.com\/1\/2025\/05\/interstitial-background-1.jpg\" class=\"cta-background-image\" alt=\"Woman with curly hair\" srcset=\"https:\/\/cdn-blog.prose.com\/1\/2025\/05\/interstitial-background-1.jpg 1350w, https:\/\/cdn-blog.prose.com\/1\/2025\/05\/interstitial-background-1-600x222.jpg 600w, https:\/\/cdn-blog.prose.com\/1\/2025\/05\/interstitial-background-1-1200x444.jpg 1200w, https:\/\/cdn-blog.prose.com\/1\/2025\/05\/interstitial-background-1-768x284.jpg 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/>          <\/div>\n  <\/div>\n<\/section>\n\n\n<h2 class=\"wp-block-heading\">Ingredients in Serums and Moisturizers That Shouldn\u2019t Be Used Together<\/h2>\n\n\n\n<p>Using serum and moisturizer together can help increase skin hydration, control sebum production, calm redness and even skin tone. However, certain active ingredients in serums and moisturizers can lead to adverse reactions or reduced benefits when used together. Here\u2019s a quick breakdown of what to avoid when pairing serum and moisturizer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Water-Based Serums and Oil-Based Moisturizers<\/h3>\n\n\n\n<p>Water-based serums are lightweight and absorb quickly, while oil-based moisturizers contain rich emollients formulated to nourish and protect the skin. While both products work great on their own, mixing an oil-based moisturizer with a water-based serum can create a filmy residue and hinder moisture absorption.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Niacinamide and Vitamin C<\/h3>\n\n\n\n<p>Niacinamide is a powerful form of vitamin B3 that may aid in reducing redness and controlling sebum when used as an active ingredient in a serum or moisturizer. Topical vitamin C is a potent antioxidant that promotes brighter skin, encourages skin cell turnover and provides hydration.&nbsp;<\/p>\n\n\n\n<p>Niacinamide and vitamin C are highly beneficial when used on their own, but pairing these ingredients with serum and moisturizer may increase sebum production and lead to breakouts. Some serums are formulated with both niacinamide and vitamin C, and these products are both safe and effective. However, layering a vitamin C serum with a moisturizer containing niacinamide may cancel out the benefits of each standalone ingredient.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Should I Use Moisturizers and Serums With the Same Active Ingredients?<\/h2>\n\n\n\n<p>Using moisturizers and serums with the same active ingredients can sometimes result in \u201ctoo much of a good thing.\u201d If your serum and moisturizer both contain hyaluronic acid, using these products together may create a moisture imbalance and lead to breakouts.&nbsp;<\/p>\n\n\n\n<p>The same goes for moisturizers and serums formulated with vitamin C. This active ingredient is highly potent, and a little goes a long way. When moisturizers and serums that contain vitamin C are used together, it can increase the risk of skin irritation and potential breakouts.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Customize Your Serum and Moisturizer Routine With a Prose Skincare Consultation<\/h2>\n\n\n\n<p>Now that you\u2019ve learned the ins and outs of using serum or moisturizer first, Prose can help you take your skincare routine to the next level. Our dermatologist-tested skincare line of serums, moisturizers and cleansers is formulated with naturally effective ingredients that protect, hydrate and nourish the skin. Take the <a href=\"https:\/\/prose.com\/consultation\/skincare\">Prose skincare consultation<\/a> today and build a bundle of customized products to meet your skin\u2019s unique needs.<\/p>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Serum or Moisturizer First?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"If you\u2019ve decided to elevate your skincare regimen by adding a facial serum to the mix, you may be wondering if it\u2019s better to apply serum or moisturizer first. In most cases, it\u2019s best to use serum after cleansing and before moisturizing. You can also use serum alone without added moisturizer, but this may reduce the power of the serum\u2019s active ingredients.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Should I Use Serum or Moisturizer First in My Nighttime Skincare Routine?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Applying serum to clean skin prior to bedtime offers many benefits. As you sleep, your body goes through a natural repair process. During this time, the skin cells turn over and regenerate, and serums are formulated to enhance this natural turnover.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What Serum Should I Use First in My Morning Skincare Routine?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Hyaluronic acid is a substance that\u2019s naturally present in the body, and it keeps the skin and tissues lubricated and cushioned. Natural aging, environmental factors and lifestyle habits such as smoking can cause the hyaluronic acid in the body to deplete over time. Serums containing synthetic hyaluronic acid may help replace lost moisture and skin buoyancy. These serums can be used in the morning or evening to provide daily or restorative hydration.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Should I Use Moisturizers and Serums With the Same Active Ingredients?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Using moisturizers and serums with the same active ingredients can sometimes result in \u201ctoo much of a good thing.\u201d If your serum and moisturizer both contain hyaluronic acid, using these products together may create a moisture imbalance and lead to breakouts.\"\n      }\n    }\n  ]\n}\n<\/script>\n\n\n\n\n<section class=\"section products\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"products-heading\">\n\t\t\t\t\t\t\tShop Skincare\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"product-carousel-container\">\n\t\t\t\t\t<div class=\"splide product-carousel\">\n\t\t\t\t\t\t<div class=\"splide__track\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"splide__list product-slider\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"splide__slide product-card\">\n\t\t\t\t\t<a href=\"https:\/\/prose.com\/products\/custom-cleanser\" target=\"\" class=\"product-card-link\">\n\t\t\t\t<div class=\"product-card-bottom\">\n\t\t\t\t\t\t\t<span class=\"product-card-title\">\n\t\t\t\t\tCustom Cleanser\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"product-card-price\">\n\t\t\t\t\tFrom $24.65, 5.07 fl oz\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"720\" src=\"https:\/\/cdn-blog.prose.com\/1\/2025\/05\/prose-custom-product_cleanser-new-1.jpg\" class=\"product-card-image wp-post-image\" alt=\"Prose Custom Cleanser\" \/>\t\t\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"splide__slide product-card\">\n\t\t\t\t\t<a href=\"https:\/\/prose.com\/products\/custom-serum\" target=\"\" class=\"product-card-link\">\n\t\t\t\t<div class=\"product-card-bottom\">\n\t\t\t\t\t\t\t<span class=\"product-card-title\">\n\t\t\t\t\tCustom Serum\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"product-card-price\">\n\t\t\t\t\tFrom $54.40, 1 fl oz\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"720\" src=\"https:\/\/cdn-blog.prose.com\/1\/2025\/05\/prose-custom-product_serum-new.jpg\" class=\"product-card-image wp-post-image\" alt=\"Prose Custom Serum\" \/>\t\t\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"splide__slide product-card\">\n\t\t\t\t\t<a href=\"https:\/\/prose.com\/products\/custom-moisturizer\" target=\"\" class=\"product-card-link\">\n\t\t\t\t<div class=\"product-card-bottom\">\n\t\t\t\t\t\t\t<span class=\"product-card-title\">\n\t\t\t\t\tCustom Moisturizer\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"product-card-price\">\n\t\t\t\t\tFrom $44.20, 1.7 fl oz\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"720\" src=\"https:\/\/cdn-blog.prose.com\/1\/2025\/05\/prose-custom-moisturizer-resized-blog.jpg\" class=\"product-card-image wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"columns is-desktop products-heading-columns\">\n\t\t\t\t<div class=\"column is-12  products-heading-container\">\n\t\t\t\t\t\n<a href=\"https:\/\/prose.com\/pages\/skincare\" target=\"\" class=\"button button product-link\">\n  Shop Skincare<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Get the lowdown here! <\/p>\n","protected":false},"author":29,"featured_media":28177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[483],"tags":[261,504,479,502,251,503,492,499,486,498],"class_list":["post-28176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-skin-health","tag-dry","tag-mosturizer","tag-new","tag-normal","tag-oily","tag-sensitive","tag-serum","tag-skin-routine","tag-skincare","tag-skincare-routine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Serum or Moisturizer First? | Prose<\/title>\n<meta name=\"description\" content=\"If you&#039;ve elevated your routine by adding a serum, you may be wondering if it&#039;s better to apply serum or moisturizer first. Find out here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prose.com\/blog\/serum-or-moisturizer-first\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Serum or Moisturizer First? | Prose\" \/>\n<meta property=\"og:description\" content=\"If you&#039;ve elevated your routine by adding a serum, you may be wondering if it&#039;s better to apply serum or moisturizer first. Find out here!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prose.com\/blog\/serum-or-moisturizer-first\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-01T14:40:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-01T14:41:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn-blog.prose.com\/1\/2023\/08\/Untitled-1-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Keely McCormick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Keely McCormick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/prose.com\/blog\/serum-or-moisturizer-first#article\",\"isPartOf\":{\"@id\":\"https:\/\/prose.com\/blog\/serum-or-moisturizer-first\"},\"author\":{\"name\":\"Keely McCormick\",\"@id\":\"https:\/\/prose.com\/blog\/#\/schema\/person\/cd00aa1df81e8b84cc05265f0413de08\"},\"headline\":\"Serum or Moisturizer \u2014 Which Goes First?\",\"datePublished\":\"2025-10-01T14:40:28+00:00\",\"dateModified\":\"2025-10-01T14:41:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/prose.com\/blog\/serum-or-moisturizer-first\"},\"wordCount\":608,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/prose.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/prose.com\/blog\/serum-or-moisturizer-first#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn-blog.prose.com\/1\/2023\/08\/Untitled-1-5.jpg\",\"keywords\":[\"dry\",\"mosturizer\",\"new\",\"normal\",\"oily\",\"sensitive\",\"serum\",\"skin routine\",\"skincare\",\"skincare routine\"],\"articleSection\":[\"Skin Health\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/prose.com\/blog\/serum-or-moisturizer-first#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/prose.com\/blog\/serum-or-moisturizer-first\",\"url\":\"https:\/\/prose.com\/blog\/serum-or-moisturizer-first\",\"name\":\"Serum or Moisturizer First? | Prose\",\"isPartOf\":{\"@id\":\"https:\/\/prose.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/prose.com\/blog\/serum-or-moisturizer-first#primaryimage\"},\"image\":{\"@id\":\"https:\/\/prose.com\/blog\/serum-or-moisturizer-first#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn-blog.prose.com\/1\/2023\/08\/Untitled-1-5.jpg\",\"datePublished\":\"2025-10-01T14:40:28+00:00\",\"dateModified\":\"2025-10-01T14:41:20+00:00\",\"description\":\"If you've elevated your routine by adding a serum, you may be wondering if it's better to apply serum or moisturizer first. 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