{"id":9884,"date":"2020-08-21T08:00:18","date_gmt":"2020-08-21T12:00:18","guid":{"rendered":"https:\/\/prose.com\/?p=9884"},"modified":"2020-08-17T09:42:34","modified_gmt":"2020-08-17T13:42:34","slug":"prose-shampoo-formulation","status":"publish","type":"post","link":"https:\/\/prose.com\/blog\/prose-shampoo-formulation","title":{"rendered":"How the Prose Chemists Formulate Your Custom Shampoo"},"content":{"rendered":"<h2>Step 1: Water + Super Water + Moisturizers<\/h2>\n<p>Purified water, super water, and moisturizers are all combined. Our super water is a natural floral water that has antioxidant and moisturizing properties among other benefits. The moisturizers do exactly what you would guess. They either boost or maintain your hair\u2019s moisture level, keeping your hair soft and smooth.<\/p>\n<h2>Step 2: Cleansing agents<\/h2>\n<p>Our cleansing agents are natural and rich in saponins and surfactants. Saponins cleanse the hair and surfactants are small molecules that are attracted by water and oil. Surfactants are able to trap sebum, oil, dirt, and build up, which will then wash away once you rinse your hair. We don\u2019t use sulfated surfactants (SLES, SLS) because they\u2019re too harsh.<\/p>\n<h2>Step 3: Formula protectors<\/h2>\n<p>We use antioxidants and preservatives to uphold your formula. Antioxidants are used to protect the actives in your shampoo, preventing them from oxidizing which could lead to color change and odor. Our natural antioxidant of choice is <span style=\"color: #ffa180;\"><a style=\"color: #ffa180;\" href=\"https:\/\/prose.com\/ingredients\/vitamin-e\" target=\"_blank\" rel=\"noopener\">Vitamin E<\/a><\/span>. Preservatives prevent the growth of microorganisms. We only use what\u2019s necessary to preserve your formula without disrupting your <span style=\"color: #ffa180;\"><a style=\"color: #ffa180;\" href=\"https:\/\/prose.com\/scalp-microbiome.php\" target=\"_blank\" rel=\"noopener\">scalp\u2019s microbiome<\/a><\/span>.<\/p>\n<h2>Step 4: Thickening agents<\/h2>\n<p>It\u2019s always a challenge to get the perfect texture, especially with <span style=\"color: #ffa180;\"><a style=\"color: #ffa180;\" href=\"https:\/\/prose.com\/benefits-of-sulfate-free-hair-care.php\" target=\"_blank\" rel=\"noopener\">sulfate-free shampoo<\/a><\/span>. We want your formula to be easy to handle and spread nicely on your scalp without being too liquidy.<\/p>\n<h2>Step 5: Addition of active ingredients<\/h2>\n<p>Depending on your scalp and hair\u2019s specific needs, we add certain active ingredients to your custom formula. We choose to add them at the end of the formulation process to ensure they\u2019re fresh.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\">Shop this article<\/h2>\n<p><a href=\"https:\/\/prose.com\/products\/custom-shampoo\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-9885 aligncenter\" src=\"https:\/\/cdn-blog.prose.com\/uploads\/2020\/08\/prose-shampoo.jpg\" alt=\"\" width=\"340\" height=\"386\" srcset=\"https:\/\/cdn-blog.prose.com\/1\/2020\/08\/prose-shampoo.jpg 1125w, https:\/\/cdn-blog.prose.com\/1\/2020\/08\/prose-shampoo-265x300.jpg 265w, https:\/\/cdn-blog.prose.com\/1\/2020\/08\/prose-shampoo-768x870.jpg 768w, https:\/\/cdn-blog.prose.com\/1\/2020\/08\/prose-shampoo-904x1024.jpg 904w, https:\/\/cdn-blog.prose.com\/1\/2020\/08\/prose-shampoo-1059x1200.jpg 1059w, https:\/\/cdn-blog.prose.com\/1\/2020\/08\/prose-shampoo-350x397.jpg 350w, https:\/\/cdn-blog.prose.com\/1\/2020\/08\/prose-shampoo-700x793.jpg 700w, https:\/\/cdn-blog.prose.com\/1\/2020\/08\/prose-shampoo-740x839.jpg 740w\" sizes=\"(max-width: 340px) 100vw, 340px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>5 steps to your best hair yet. <\/p>\n","protected":false},"author":29,"featured_media":9887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18,3],"tags":[263,262,261,251],"class_list":["post-9884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ask-our-team","category-lab-notes","tag-balanced-hair","tag-combination-hair","tag-dry","tag-oily"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Here&#039;s How Custom Shampoo Gets Made |<\/title>\n<meta name=\"description\" content=\"Formulating a shampoo is no easy feat. Add in Prose\u2019s custom element and things get even more complicated. Our R&amp;D team lets you in on their process, here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prose.com\/blog\/prose-shampoo-formulation\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Here&#039;s How Custom Shampoo Gets Made |\" \/>\n<meta property=\"og:description\" content=\"Formulating a shampoo is no easy feat. Add in Prose\u2019s custom element and things get even more complicated. Our R&amp;D team lets you in on their process, here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prose.com\/blog\/prose-shampoo-formulation\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-21T12:00:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-17T13:42:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn-blog.prose.com\/1\/2020\/08\/prose-shampoo-formula-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Keely McCormick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Keely McCormick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/prose.com\/blog\/prose-shampoo-formulation#article\",\"isPartOf\":{\"@id\":\"https:\/\/prose.com\/blog\/prose-shampoo-formulation\"},\"author\":{\"name\":\"Keely McCormick\",\"@id\":\"https:\/\/prose.com\/blog\/#\/schema\/person\/cd00aa1df81e8b84cc05265f0413de08\"},\"headline\":\"How the Prose Chemists Formulate Your Custom Shampoo\",\"datePublished\":\"2020-08-21T12:00:18+00:00\",\"dateModified\":\"2020-08-17T13:42:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/prose.com\/blog\/prose-shampoo-formulation\"},\"wordCount\":271,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/prose.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/prose.com\/blog\/prose-shampoo-formulation#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn-blog.prose.com\/1\/2020\/08\/prose-shampoo-formula.jpg\",\"keywords\":[\"balanced hair\",\"combination hair\",\"dry\",\"oily\"],\"articleSection\":[\"Ask Our Team\",\"Lab Notes\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/prose.com\/blog\/prose-shampoo-formulation#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/prose.com\/blog\/prose-shampoo-formulation\",\"url\":\"https:\/\/prose.com\/blog\/prose-shampoo-formulation\",\"name\":\"Here's How Custom Shampoo Gets Made |\",\"isPartOf\":{\"@id\":\"https:\/\/prose.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/prose.com\/blog\/prose-shampoo-formulation#primaryimage\"},\"image\":{\"@id\":\"https:\/\/prose.com\/blog\/prose-shampoo-formulation#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn-blog.prose.com\/1\/2020\/08\/prose-shampoo-formula.jpg\",\"datePublished\":\"2020-08-21T12:00:18+00:00\",\"dateModified\":\"2020-08-17T13:42:34+00:00\",\"description\":\"Formulating a shampoo is no easy feat. 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