define + Defrizz
Custom Curl Cream
A nourishing curl cream to define your natural texture — whether your hair is wavy, curly, or coily. Used as a styler or for touch-ups, Prose Custom Curl Cream is formulated to keep strands hydrated and minimize unwanted frizz, too.
Developed for both wet and dry hair
Leaves waves and curls soft
Personalized to your curl type
5.1 fl oz
Love your first order (or it’s on us)
A curl cream scientifically tested for efficacy
24 hr
curl hold, frizz control, and humidity protection*
80%
frizz reduction after one use*
80%
curl retention after one use*
*Instrumental test in high humidity conditions.
A personalized curl cream,
made to order just for you
Every curl cream we formulate is personalized to 80+ factors from your in-depth consultation. Analyzing everything from your hair type to your zip code, we’ll create a formula tailored to your one-of-a-kind needs. Below are just a few examples from the millions of possibilities.
MILENE'S SHINE + HEAT PROTECTANT CURL CREAM
Pequi Oil
Anti-Frizz
Lilac Extract
Hair Health
Caviar Lime Extract
Shine
Argan Oil
Nourishment
Arginine
Heat Protect
Acacia Collagen
Fiber Repairing
ERIN'S NOURISHING + HYDRATING CURL CREAM
Baobab Extract
Fiber Repairing
Shea Oil
Nourishment
Coconut Oil
UV Control
Jojoba Oil
Nourishment
Linseed Extract
Curl Definition
Hyaluronic Acid
Hydration
CHRIS'S REPARATIVE + ANTI-FRIZZ CURL CREAM
Linseed Extract
Curl Definition
Pequi Oil
Anti-Frizz
Acacia Collagen
Fiber Repairing
Lilac Extract
Hair Health
Pea Extract
Heat Protection
Baobab Extract
Fiber Repairing
Get your formula
Curl Cream tip #106
Apply custom curl cream on dry, detangled lengths prior to twist-outs, rod sets or bantu knots. Custom curl cream allows for soft, lightweight hold without any dryness or flaking.
A curl cream with naturally powerful + proven-effective ingredients
Every ingredient in your Custom Curl Cream is rigorously researched, backed by science, and precisely selected to target your unique hair goals and concerns. We responsibly source only the clean ingredients you need — nothing more, nothing less.
Cruelty-free
PETA Approved
Alcohol-free
Sulfate-free
Paraben-free
Mineral oil-free
Phthalate-free
GMO-free
Available fragrance-free
Silicone-free options
Vegan options
Personalization Works Better™
Take our consultation
We’ll analyze 80+ factors—from what you eat to where you live—to understand the unique needs of your hair.
Your formulas are made to order
Our AI-powered algorithm personalizes your products + routine, carefully selecting from 185+ clean ingredients to meet your goals.
as you change, so does your prose
We’ll address any new concerns, adjust your formulas with the seasons, and learn from your feedback for an always-custom fit.
Frequently asked questions
What is Curl Cream?
Prose Curl Cream is a multipurpose product that offers hydration, definition, and a bit of hold. With an airy, lotion-like texture, it smooths and defines your natural curls without compromising volume or leaving behind crunch or residue. It can be used alone or in combination with other custom styling products.
What hair textures does Prose Custom Curl Cream work for?
Prose Curl Cream is custom-formulated for hair textures ranging from Type 2 waves to Type 3 curls and Types 4A, 4B, and 4C coils. It defines your natural curl pattern and provides light hold for a variety of styles without a stiff finish.
How do I customize my Curl Cream?
Creating your own Custom Curl Cream formula is as easy as 1, 2, 3:
1. Take our in-depth online consultation so we can understand what kind of care your hair needs.
2. We’ll use 85+ factors from your consultation to customize your Curl Cream to your hair’s unique needs.
3. Share feedback on your formula via Review and Refine® so we can provide evolving, always custom-fitting care.
How do I use Prose Custom Curl Cream?
Custom Curl Cream can be applied to damp or dry hair to help with hair styling and minimizing unwanted frizz. Your Custom Curl Cream order will arrive with your detailed routine.
Is Prose Custom Curl Cream color-safe?
Yes — all Prose products are color-safe, and if you indicate color treatments during the consultation, your Custom Curl Cream may contain additional ingredients for color protection.
Is Prose Curl Cream curl-friendly?
All Custom Curl Cream formulas are vegan, cruelty-free, sulfate-free, paraben-free, pthalate-free, and alcohol-free. You can also opt for a silicone-free and/or fragrance-free formula during your consultation.
Is Prose Custom Curl Cream Curly Girl Method-approved?
Yes, our Custom Curl Cream was developed with curl experts and can be formulated to adhere to the Curly Girl Method. It does not contain any alcohol, sulfates, or parabens, and you can opt for a fragrance-free formula during your consultation. Custom Curl Cream contains water-dispersible silicone, though you can opt for silicone-free if you'd like.
Can Prose Custom Curl Cream treat medical conditions like hair loss or dandruff?
Prose is not intended to treat medical conditions. Our formulas are a 100% drug-free alternative to prescription products and OTC (over-the-counter) medicines. Instead, we use only the highest quality, naturally powerful and proven-effective ingredients to enhance shine, volume, hair health, and so much more.