Custom beauty with 500K+
5-star reviews*

This is amazing. I really tried everything else, every professional brand, and spent $100’s per bottle, but Prose is REAL ingredients and absolutely no damage. My hair is smooth, with no frizz, and it’s way beyond any hydration I’ve ever gotten from any other shampoo. I’m speechless right now. I’m just mad at myself that I didn’t try this sooner and wasted so much money on different brands. Prose, you saved my hair, my confidence has been through the roof. I can’t thank you enough!!

I love Prose so much. I've loved it through years of normal life. I've loved it through a year of IVF hormone treatments making my skin and hair do all kinds of wild things. And I'm loving it through pregnancy. Even when it doesn't work for a time because my ingredients change, the ability to give feedback and get a tweaked recipe has been enormous. And, the knowledge that what I'm putting on my body is safe for me (and baby!) through this whole process has been enormous. Prose makes it possible for me to let haircare be something I just don't think about that much and I love that.

I absolutely love the hair care. I have been using it for 2-3 years now. My hair is growing like crazy and I have a ton of new growth and I only have to get my hair trimmed twice a year. My hair stylist is always asking what I am doing to my hair because it is always soft and healthy. I always say that I use Prose.

So happy I found Prose. After struggling with scalp issues for years, my scalp & hair finally feel clean, nourished, and healthy. I can honestly say that with Prose, the results are better than any brand I've tried before - and I've tried hundreds: big, small, natural, etc. 10/10 recommend!

So happy I found Prose. After struggling with scalp issues for years, my scalp & hair finally feel clean, nourished, and healthy. I can honestly say that with Prose, the results are better than any brand I’ve tried before - Growing up as one of the only kids with curly /semi-textured hair I always ALWAYS straightened my hair because my curls were just so frizzy and messy. Now as an adult, I’ve been trying to find ways to heal my inner child and let the curls be free, but they always just looked a mess. I saw adds for Prose and thought I’d give it a go. I really wanted to embrace and love my natural hair and had to at least try it. Even after using the products ONCE I saw a MASSIVE improvement. And now my curls are GLORIOUS and my inner child is so so happy! Prose really helped me heal some serious trauma and negative self image. Now I never want to straighten my hair because my curls are literally THRIVING! I can’t speak for straight-haired folk, but if you have curls you NEED to try this. I’m not even one who likes to tell ppl to sign up for expensive subscriptions but Prose is WORTH IT.

My ONLY complaint is that the almond smell of the hair oil is a bit wonky. And it would be nice to have a sample of each smell sent out, so that one could smell them before committing to having them made into products.and I’ve tried hundreds: big, small, natural, etc. 10/10 recommend!

I have a lot of scalp problems, and a very terrible allergy to citrus peel, as well as parabens and blue dye. I kept trying shampoo after shampoo, but I kept reacting to every shampoo I tried, which resulted in worse scalp issues. The subpar "natural" shampoos I was using were making my hair look dull and crispy. My friend recommended Prose, and I gave it a shot despite the fairly high price tag. I could not be happier. Not only was I finally able to find a shampoo and conditioner that I was not reacting to, but the personalized products have helped my scalp and returned life and shine to my hair. Random strangers come up to me on the street to complement my hair now.

I have grey hair that has a tendency to dry out and be unruly, but since I started using Prose, my hair is softer and more manageable that it has been in quite a while. I love the fragrance.