curl outside the lines
Meet the first custom, clean & multi-use styling gel
define your own style
Whether you want your hair to stay put or go with the flow, Styling Gel adapts to fit your hair texture, your lifestyle, and your city.Every formula features a blend of naturally effective ingredients, including okra, aloe vera, and sea moss, to give curls the right amount of hold, definition, and versatility. Shop Styling Gel
your crown, customized
Switch up your style with our custom, made-to-order hair gel with benefits like:
Clean ingredients
Customizable hold level
Lightweight formula
Controls frizz and shrinkage
No flakes or crunch
Protects against environmental damage
8.5 fl oz
get your styling gelHow prose works
1. answer your questions
With lab innovation and high-performance naturals, Prose creates effective products as unique as your curls. Our consultation analyzes over 85 factors to find what your hair truly needs.2. get your custom products
Pair your Styling Gel with a whole customized routine for haircare that’s one-in-a-million. Discover your routine: from shampoo to supplements, we’ve got you covered.3. review & Refine as you go
When you adapt, we adapt. Give us feedback, and we’ll adjust your products anytime. Continue rating your formulas for personalized haircare that keeps getting better.Hair tips & tricks
“The Prose Styling Gel seamlessly fits into my routine of adding an extra layer of protection, without all the bulk and sticky residue. Also, a little Prose Styling Gel goes a long way.”
“I have high porosity hair, so humidity is a big concern for me. With Prose Styling Gel, my hairstyle withstood a mile long walk, on a really humid night! This product is going to be a winner!”
“I think for me, my favorite part of using this gel is that it’s customized to my hair needs. It’s not too heavy for my fine hair which has been so satisfying and truly this girl’s dream come true!”
Pro tip:
“To maintain longer lengths, outside of trimming, sealing your ends is pertinent to hair growth.”
“To boost volume, I rub a bit of product in my hand, bend over and scrunch it into my hair before diffusing.”
“When using a styling gel, start and finish by applying multiple small amounts to avoid oversaturation too quickly.”
Prose Products Used:
Styling Gel, Hair Oil
Shampoo, Conditioner, Styling Gel
Shampoo, Conditioner, Leave-In Conditioner, Styling Gel
slick it down.
twist it out.
go all out.
How to change up your look.
Natural wonders
Bottled fresh to order in our Brooklyn lab, your Styling Gel is packed with clean, sustainably sourced ingredients that are tailored to meet your specific needs. The result: A formula that's better for your hair and better for the planet.
Customize your formulaFeaturing high-performing naturals like:
OKRA
Helps control frizz & boost definition
ALOE VERA
Helps control frizz and shrinkage
SEA MOSS
Helps lock in moisture & smooth curls
quann
sisters
ferrer
breyer
Diaz
Frequently asked questions
Prose Styling Gel is custom formulated for versatile styling on textures ranging from waves to coils (and everything in between). Personalized based on your preferences, it provides the right amount of hold without flakes or crunch.
Prose Styling Gel is versatile and can be used to create and maintain a variety of hairstyles. This includes, but isn’t limited to: wash n’ gos, slicked styles, braids, edges, and twists. For best results, we recommend applying it on wet hair.
Yes! Prose Styling Gel fits seamlessly into your haircare routine. Layer it with other stylers such as Curl Cream or Leave-in Conditioner for extra shine, hold, and definition plus nourishment for your strands. You can learn more about how to layer different styling products here.
Your Prose Styling Gel will be customized to provide the ideal level of hold for your hair based on the results of your consultation. And don’t worry–it’ll never flake or crunch!
Prose Styling Gel is an innovative formula with natural ingredients that can cause variations in each batch. The product may look cloudy, but that’s normal. The color has no impact on the formula’s freshness, efficacy, or consistency.
Prose Custom Styling Gel is customized to your needs using clean, innovative ingredients to provide hold, care, and protection. It will always be made without the following: alcohol, silicone, parabens, phthalates, GMOs, sulfates, and mineral oil. Like all Prose products, Custom Styling Gel is cruelty-free.