Hold + Define
Custom Styling Gel
A versatile styling gel for your curls, coils, and slicked-back styles, this flake-free hair gel leaves strands soft, without crunch or residue. No matter your style, Prose Custom Styling Gel provides a personalized amount of hold and definition while controlling frizz and shrinkage — even in humid weather.
Lightweight formula
Customizable hold level
Protects against environmental damage
8.5 fl oz
Love your first order (or it’s on us)
A styling gel scientifically tested for efficacy
92%
agree their hair was easy to style
91%
agree that the gel doesn’t flake
88%
agree the gel works on different hairstyles
84%
agree that their curls & coils were more defined
82%
noticed less frizz
86%
noticed less shrinkage
*Results of use test performed on 104 subjects with hair type 2C to 4C after 15 days of use (somewhat agree to strongly agree).
A personalized styling gel,
made to order just for you
Every styling gel we formulate is personalized to 80+ factors from your in-depth consultation. Analyzing everything from your hair type to your zip code, we’ll create a formula tailored to your one-of-a-kind needs. Below are just a few examples from the millions of possibilities.
YAELE'S DEFINING + MOISTURIZING STYLING GEL
Oat Protein
Deep Moisture
Corn Maltodextrine
Strong Touchable Hold
Fermented Rice Water
Hair Strength
Pea Protein
Heat Protection
Red Aglae
Anti-Pollution
Okra
Coil Definition
ALEXIS'S SMOOTHING + STRENGTHENING STYLING GEL
Corn Maltodextrine
Medium Touchable Hold
Fermented Rice Water
Frizz Control
Pea Protein
Strenghtening
Aloe Vera
Hydration
Inuline
Smoothing
Sea Moss
Curl Definition
EMILY'S HYDRATING + FRIZZ CONTROLLING STYLING GEL
Sea Moss
Coil Definition
Apple Cider Vinegar
Shine
Red Algae
Moisture Retention
Corn Starch
Frizz Control
Quinoa
Heat Protection
Sunflower Seed
Antioxidant
Get your formula
Styling Gel tip #701
To add more shine and softness to twists or braids, combine styling gel and curl cream in your palm and work the mixture through your hair.
A styling gel with naturally powerful + proven-effective ingredients
Every ingredient in your Custom Styling Gel is rigorously researched, backed by science, and precisely selected to target your unique hair goals and concerns. We responsibly source only the clean ingredients you need — nothing more, nothing less.
Cruelty-free
PETA Approved
Alcohol-free
Sulfate-free
Paraben-free
Mineral oil-free
Phthalate-free
GMO-free
Available fragrance-free
Silicone-free options
Vegan options
Personalization Works Better™
Take our consultation
We’ll analyze 80+ factors—from what you eat to where you live—to understand the unique needs of your hair.
Your formulas are made to order
Our AI-powered algorithm personalizes your products + routine, carefully selecting from 185+ clean ingredients to meet your goals.
as you change, so does your prose
We’ll address any new concerns, adjust your formulas with the seasons, and learn from your feedback for an always-custom fit.
Frequently asked questions
What hair textures does Prose Custom Styling Gel work for?
Prose Styling Gel is custom formulated for versatile styling on textures ranging from waves to coils (and everything in between). Personalized based on your preferences, it provides the right amount of hold without flakes or crunch.
How do I use Styling Gel?
Prose Styling Gel is versatile and can be used to create and maintain a variety of hairstyles. This includes, but isn't limited to: wash n'gos, slicked styles, braids, edges, and twists. For best results, we recommend applying it on wet hair.
Can I layer my gel with other styling products?
Yes! Prose Styling Gel fits seamlessly into your haircare routine. Layer it with other stylers such as Curl Cream or Leave-in Conditioner for extra shine, hold, and definition plus nourishment for your strands. You can learn more about how to layer different styling products here.
How much hold does Styling Gel provide?
Your Prose Styling Gel will be customized to provide the ideal level of hold for your hair based on the results of your consultation. And don't worry–it'll never flake or crunch!
Why does Prose Styling Gel look different from other gels that I've used?
Prose Styling Gel is an innovative formula with natural ingredients that can cause variations in each batch. The product may look cloudy, but that's normal. The color has no impact on the formula's freshness, efficacy, or consistency.
What ingredients are NOT included in Prose Custom Styling Gel formulas?
Prose Custom Styling Gel is customized to your needs using clean, innovative ingredients to provide hold, care, and protection. It will always be made without the following: oil, silicone, alcohol, phthalates, GMOs, sulfates, parabens, phthalates, and mineral oil. Like all Prose products, the Styling Gel is cruelty-free.
Can Prose Custom Styling Gel treat medical conditions like hair loss or dandruff?
Prose is not intended to treat medical conditions. Our formulas are a 100% drug-free alternative to prescription products and OTC (over-the-counter) medicines. Instead, we use only the highest quality, naturally powerful and proven-effective ingredients to enhance shine, volume, hair health, and so much more.