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Ingredient Research

Do you know exactly what goes into your haircare? We’ve done some major ingredient research to save you some time.

June 6, 2022

6 Min read

Everything You Need to Know About Jamaican Black Castor Oil for Hair and Scalp

A fan favorite.

June 3, 2022

5 Min read

How Myrica Wax Can Help Moisturize and Elongate Your Curls

Plus it’s vegan!

April 25, 2022

4 Min read

The Moisture Boosting Benefits of Panthenol for Hair

Soothe your scalp and strands.

April 22, 2022

4 Min read

Why You Should Be Using Vitamin F for Stronger Strands

Like a glass of water for your hair.

April 21, 2022

5 Min read

Everything You Need to Know About Rice Water for Hair

Behind the viral trend.

March 8, 2022

3 Min read

The Fortifying Benefits of Maracuja Oil for Hair

Pretty meets performance.

February 16, 2022

5 Min read

The Benefits of Hyaluronic Acid for Hair

The ultimate hair hydrator.

December 7, 2021

6 Min read

Castor Oil: Hair and Scalp Benefits

Why is this ingredient so buzzy?

November 30, 2021

3 Min read

Ingredient Deep Dive: Acerola Extract

Like a cherry, but better.

September 23, 2021

7 Min read

How Millet Seed Extract Can Help Grow Your Hair to New Lengths

Boost your roots.

August 6, 2021

7 Min read

The Truth About Silicones in Your Hair Care Products

An explanation, finally.

July 28, 2021

2 Min read

Why You May Need A Fragrance-Free Shampoo

For those sensitive types.

July 28, 2021

3 Min read

Why Plum Oil is the Next Big Beauty Oil

A French favorite for years.

July 15, 2021

3 Min read

The Cut Down: 5 Benefits of Sulfate-Free Shampoo

Take it easy.

July 14, 2021

6 Min read

11 Men’s Hair Concerns and the Ingredients to Help

Cherry pick.

More on Ingredient research

Ingredient research is one of our absolute favorite topics. What could be better than natural ingredients backed by science? Geek out with us and dive into the nitty gritty of exactly what powers your haircare.