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These Hacks Will Help You Unlock the Power of Your Curls

January 21, 2020

1 Min read

From steamy summer days to frosty winter nights, extreme temperatures can wreak havoc on curls. To combat nape neurosis, healthy curls require love, care and the right combination of products. One product that can help curls stay hydrated, shiny and strong 365 days a year, is curl cream. A buttery emulsification of oil, water and other nourishing ingredients, the product has been proven to work on all hair types from kinky curls to loose waves. Discover tips and tricks for making the most out of your curl cream below.

Work while wet

Curl cream works best when it is applied to clean, soaking wet hair. After you’ve cleansed your hair and scalp with high-quality shampoo and conditioner, evenly distribute curl cream so that it coats each strand. Be mindful of your hair’s porosity, which is its ability to absorb and retain moisture. Low porosity hair can take longer to dry and natural oils may sit, rather than penetrate, the hair in the process. On the other hand, high porosity strands easily absorb water and oils, so you’ll need to work quickly.

Create slip

Curl creams coat the hair with a thin film that helps smooth the hair’s cuticle or “shingles,” preventing hair from locking or tangling. The product creates an even surface that allow hairs to freely move past each other while locking in moisture and promoting curls to be springy while also providing definition. You need to be mindful when applying curl cream because use too little and styles can become frizzy and unruly, but use too much and curls can become more oily than necessary. Start with a small amount of product, keep your porosity in mind and see how your curls react. Then add more curl cream and water if necessary.

Double-check labels

Not all curl creams are created equal, so you’ll want to purchase one that contains quality ingredients that also focuses on your specific hair needs, such as dry strands or split-end repair. A “good curl cream” is alcohol-free, hydrating, non-greasy, a frizz fighter and adds shine with a slight hold. Look for products that contain hydrolyzed proteins to boost strength and oils, such as flaxseed, for nourishment and conditioning. For instance, flaxseed acts like gel and strengthens strands while improving hair elasticity.

Don’t mix, just match

Most curl creams aren’t made to be cocktailed with one another, but they can work well when layered with other products such as gels or oils. Some common layering methods are the L.O.C. (leave-in, oil, cream) and the L.O.C.G. (leave-in, oil, cream, gel). The key is to allow each product to set in before adding a new layer.

Add, don’t subtract

Curl creams can look, feel and provide some of the same benefits as rinse out conditioner, but they are not a substitute for the real thing. A true conditioner needs to be washed out and contains ingredients that balance out the hair’s pH levels. Curl creams can penetrate hair shafts, like a rinse out conditioner does, but they do more work on the outside of strands than inside of them.


Looking for hair care that will cater to your high maintenance curls? Get started with customized products by taking the Prose consultation here.



Faith is a NYS licensed cosmetologist with over 15 years in beauty. Starting her career as a master colorist, Faith spent years expanding her skills to include styling, editorial, blogging + media, along with working under some of the top names in beauty and fashion, such as Patricia Field and Rachel Zoe. By 2015, she stepped from behind the chair into salon management & education – always leading from the viewpoint of the stylist. This unique transition launched her into working with beauty start-ups as an industry expert to strategize their brands. Prior to her position at Prose, Faith worked alongside celebrity stylist Jen Atkin as Sales and Education specialist at OUAI haircare.

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    1. Hi Sally, you don’t need to but using Leave-In Conditioner can help boost moisture, detangle, and smooth flyaways!

      -Keely, Prose Community Manager

  1. On my next shipment, please send cream rinSe only and not the shampoo. Ok to send now rather than wait until my third month. Please send with pump.

    Janet Grillo

    1. Hi there! For the best curl definition, apply custom curl cream onto wet or damp hair either before or after combing your strands. Rake the product downwards using your fingers or a wide-tooth comb to smooth and define, then scrunch towards the roots to add body and shape. We also have a few videos here:

  2. Is this meant just to make natural curls manageable or does it help straight hair curl more easily with a curling iron?

    1. Hi! All of our products are 100% custom to you and your hair based on your consultation answers. We don’t take a one-size-fits-all approach and are made uniquely for you, so we can safely be used on any hair type and texture. Just be sure to indicate that your hair is straight while taking our consultation.

      -Keely, Prose Community Manager

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