Introducing Prose Custom Styling Gel!

Since the inception of Prose almost 5 years ago, we’ve received countless requests from our amazing community for new products to add to our lineup. Although we’ve been able to create many of them, there is one specific product that has been requested thousands of times that hasn’t made it into our portfolio–until now! We are SO excited to announce the newest member of our Prose haircare lineup: custom Styling Gel! 

Table of Contents
    View this post on Instagram

    A post shared by Prose: Custom Haircare (@prose)

    What is custom Styling Gel?

    The brand new Prose custom Styling Gel is a one-of-a-kind, innovative product that is made specifically for you! Just like the rest of our line, Styling Gel is completely custom to your hair, environment, lifestyle, diet, and more. It’s the first custom, clean, and multi-use hair gel on the market that reduces unwanted frizz, provides a custom hold level based on your preferences and protects your hair against humidity all without any flaking or crunchiness. It can be used on all hairstyles including wash n’ gos, slicked styles, braids, twists, and more!

    Not convinced yet? Don’t just take our word for it! In a study of 104 Prose customers with hair types 2C-4C:

    What makes Styling Gel different?

    View this post on Instagram

    A post shared by Prose: Custom Haircare (@prose)

    At this point, you may be thinking, “There are hundreds of hair gels on the market, why should I try this one?” And we hear you! Here are a few ways that the new Custom Styling Gel stands out from the rest:

    Clean ingredients 

    Most curly hair gels are packed with harsh ingredients that can dry out the hair, cause flaking, and irritate the skin. Prose’s Styling Gel is powered by more than 97% ingredients from natural origin and does not contain drying alcohols, silicones, mineral oils, parabens, or phthalates. But don’t let the natural ingredient list fool you, Styling Gel packs a punch to deliver hold, definition, shine, and so much more!

    Made for you 

    Just like the rest of our line, Styling Gel adapts to your environment, lifestyle, and hair needs for long-lasting styles. Plus, you can even choose between soft, medium, and strong hold based on your personal preferences! What’s not to love?!

    Limitless style possibilities 

    Styling Gel is far from your basic wash ‘n’ go gel! Our in- house R&D team formulated this product to be used in many different ways from protective styles to slicked-back looks to edge styling, and so much more. With the Prose custom Styling Gel, the options are truly endless! 

    Who is it for?

    Styling Gel was created for versatile styling on textures ranging from waves to coils (and everything in between). Personalized based on your preferences, it provides the right amount of hold without flakes or crunch. 

    And for the first time ever, we co-developed this product with a group of curl experts to make sure the formula was perfect for every wave, curl, and coil out there. This special group of curl experts is made up of stylists, salon owners, curly editors, and more who all have different hair types to test out and co-develop Styling Gel to ensure optimal performance for all of our community members!

    How do I use it?

    The way you apply custom Styling Gel really depends on your hair and desired results.

    For volume: We recommend applying Custom Styling Gel to soaking wet hair and glaze the product onto curls. Then, scrunch and blow dry using a diffuser. For added volume, fluff up your roots with a hair pick.

    For elongation: Apply Custom Styling Gel using the ‘prayer hands’ method to glide on the product and stretch out the curls. Then air-dry or use a diffuser but make sure not to scrunch!

    For reduced frizz: Try glazing your custom Styling Gel onto your curls and then use a microfiber towel or t-shirt to plop. After plopping for 30 minutes to an hour, you can diffuse on a low speed or use a hooded dryer.

    For definition: If you’re looking for definition, you can apply your Custom Styling Gel using a Denman brush, raking the product through your curls, or scrunching. You can also finger coil pieces around your face for extra definition. Then, air-dry and you’re good to go!

    If you’re looking for multiple benefits (like most of us are!), make sure to mix and experiment with different application methods and techniques. Styling Gel also pairs great with some of our other all-star stylers including Leave-In Conditioner, Curl Cream, and Hair Oil! 

    Regardless of your desired result, we do recommend always applying Styling Gel on soaking wet hair to lock in moisture and knock out unwanted frizz. 

    Take our consultation today to get your custom Styling Gel along with your recommended routine of made-to-order Shampoo, Conditioner, Curl Cream, and more! 

    *Results of use test performed on 104 subjects with hair type 2C to 4C after 15 days of use

    ONLY GOOD HAIR DAYS—Think of us as your partner in haircare. Start with our innovative consultation.GET YOUR FORMULA