Is Strong Hold Gel Right For You?

Crunchy, flaky gel-defined curls are a thing of the past. Thanks to our new Custom Styling Gel, your curls will be perfectly primped all day, and all night. You can customize the hold level (from soft to strong hold) and fragrance, which makes this product a standout. Additionally, your ingredients can include hyaluronic acid and protein to attract moisture; sunflower seed to offer protection against free radicals; grape seed extract, quinoa & pea protein helps to prevent damage from heat styling and free radicals; and okra, which offers anti-frizz.

This sounds great, but if you’re new to styling gel, this might be a lot of info to take in. Thanks to expert input from Sarah Roberts hair & beauty expert, and founder of ABeautyEdit, we’re breaking down each gel hold you can try and how to choose the right one for your curls.

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    What makes Prose Custom Styling Gel special?

    The three star ingredients—aloe, okra and sea moss—are designed to work together to infuse hydration, define curls and prevent unwanted frizz. With three hold levels to choose from, your perfect style is a scrunch away. Prose Styling Gel coats hair and brings multiple fibers together to style hair into any desired shape and provide hold. Use it to refresh your curls, to prep for protective styling, for styled edges and more. 

    When to use gel vs. curl cream?

    This depends on your style and hair needs (we’ve got a post that breaks it down here.) Prose Curl Cream and Styling Gel are designed to work on their own and together. Our gel is made to give you day 1 hold and definition, and shine. Plus, the formula will protect from split ends and unwanted frizz. You can also use it for volume, hold, and definition; to lock in moisture; or to reactivate limp curls.

    How do I choose the right gel hold?

    “There are a few factors to consider when choosing a hair gel, such as the type of gel (light, medium, or strong hold gel), the amount of product you need, and your hair type,” Roberts says.

    Prose Styling Gel comes in soft, medium and strong hold.


    If you have very fine or thin hair, you may want to try a light hold gel to avoid weighing down your hair. If you have thicker or coarser hair, you may need a stronger hold gel to keep your style in place, Roberts explains.

    You also have to consider your hair type. If your hair is oily, then you’ll want to choose a gel that doesn’t add too much moisture, as this can make your hair look greasy. On the other hand, if your hair is dry, then you’ll want to use a gel that adds moisture.

    Soft gel can be great for creating natural-looking styles or for adding a little bit of shine. Medium hair gel hold is perfect for most hair types; it provides good hold and definition without being too heavy. A strong hold gel hold is ideal for thick or coarse hair, as it can help to tame unwanted frizz and flyaways, Roberts says. 

    When should I level up my hold?

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    If you are living in a high humidity environment: a higher hold level will create a stronger protective shaft against humidity entering the hair fiber, disrupting the curl pattern. 

    Also, if you notice your curls becoming less defined throughout the week, it may be time to up the hold level. 

    When should I choose medium or strong hold?

    This depends on many factors including your hair type, your environment and the style you are going for. A few Prose pro tips to consider:


    “If you get your choice of hair gel right, it should keep your hair in place and looking defined throughout the day. You won’t have to worry about your hair looking dull or damaged as it will have a great shine,” Roberts says. “You’ll simply love how the product makes your hair look, feel and smell fabulous!”

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