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#AskThePros: How Review & Refine™ Will Instantly Give You Your Best Formulas Yet

June 11, 2020

3 Min read

For this month’s #AskThePros, we’re diving into Review & Refine™️: our trademarked feature that allows you to give direct input on your formulas and in turn makes any necessary tweaks, giving you your best Prose yet.

It’s also the latest Prose product to undergo a lofty makeover; we’re capturing more precise feedback and making even smarter formula adjustments that meet your every need. Consider us extra excited about this revamp—after all, Prose is on a mission to provide products that evolve with you, and Review & Refine™️ is one of the key tools that makes this magic happen.

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First things first: how does it work?

Review & Refine™️ asks a series of questions about how your formulas are performing. From their impact on your scalp sensitivity and oiliness to your hair’s volume and frizz, we want to know it all. You’ll also be asked to rate your individual products on a scale of 1-5; a 5 indicates that the product was a perfect fit, so if it needs any fine-tuning at all, be sure to rate it accordingly. The number of 5-star reviews Prose has received includes 5-star reviews from first time orders and from reviews of subsequent orders following a customer’s feedback in the Review and Refine™️ survey.

Your answers will give us a full picture of what worked (yay), and what could use some tweaks (don’t worry, we’ll get there together). You’ll even get the chance to provide feedback on your fragrance and switch up your selection. We’ll then run an algorithm that processes each piece of feedback, and voilà—your formulas have been uniquely tailored for all future refills.

Review & Refine™️ is open to every customer; after you’ve submitted an order and enjoyed a few wash days, you’ll find this feature in your account page. Review and Refine™️ is currently available for all our our formulated products (aka our entire product lineup excluding brushes). If you have any questions be sure to reach out to The Pros at for additional support.

What’s the difference between using Review & Refine™️ and updating my Prose consultation?

The consultation is the first step in your custom hair care journey; it asks for fundamental details about your hair and lifestyle to create your one-of-a-kind formulas. Think of Review & Refine™️ as the next step of hyper-personalization.

If you ever need to indicate a change in hair or lifestyle—perhaps you’ve treated yourself to a fresh cut and color, or you’ve switched to a vegan diet—you should update your consultation. This means we’ll go back to basics and generate a new formula set that reflects your most up-to-date info. For any formula fine-tuning, you can jump straight to Review & Refine™️.

What kind of formula changes can I expect?

On the simplest level, we may tweak the concentration of certain ingredients. We may also add or remove individual ingredients (or a set of ingredients, for a synergistic effect).

For example, maybe your usual shampoo isn’t cutting it if the summer humidity is wreaking havoc on your oil production. Just say the word, and we can bump up the level of our sebum-regulating complex. We may also swap certain heavy-duty moisturizers for lighter alternatives, giving you the perfect balance of cleansing and conditioning agents.

At the final step of Review & Refine™️, we’ll share an overview of the areas we’ve improved and where we’ll maintain progress. But if you’re ever curious to know exact details, just give The Pros a shout and we’ll provide a full rundown.


Think of us as your partner in haircare. Start with our innovative consultation.


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Custom formula and hair experts who are here to share their knowledge, tips and tricks throughout your Prose journey. #AskThePros your questions at

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  1. This is the first SHAMPOO that I have used that I have not developed areas of crustiness after about 1 month of using. I am very happy with that. I used to have 2-3 different brands of shampoos in my shower because of this. After all these years to finALLY have one shampoo! I have been getting compliments on my hair and no one knows why my hair looks so good, they just keep saying it looks so good. I tell them about your product immediately because I know that what is making the difference.
    As I begin working out more and sweating more, it takes hours for me to stop sweating (I guess because I am in MENOPAUSE]. Then even with the use of the dry shampoo I still look greasy. Keep in mind that I am used to super dry hair. I will have to keep working with this, I think I am using the dry shampoo too early (like I am still sweating but need to go out).