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The Prose Pledge: Inclusive for Consumers & Sustainable for the Environment

Prose Sustainability Pledge
Emily Bowen
April 21, 2019
Home Trending From Prose The Prose Pledge: Inclusive for Consumers & Sustainable for the Environment

Here at Prose, we’ve been sustainable from day one thanks to the custom, made-to-order nature of our products. However, we’re not stopping there. We’re taking our efforts further by transforming our business to one that’s sustainable from start to finish. Below, we’ve outlined everything from how Prose came to be, to why we’ve made certain business decisions and how we’re continuing to make changes for the better.

Why We Started Prose

Sustainability goes hand in hand with customization. That’s to say they’re both core to Prose’s DNA. Our made-to-order production model already sets us apart from more traditional brands because we’re not overproducing and therefore needlessly creating excess waste.

In fact up to 40% of mass-produced beauty and personal care products go unsold and end up in landfills, which not only generates waste but contributes needlessly to CO2 emissions. Because we are purposeful about our production we’re not pumping more waste into an already broken system.

We’re proud to be an active part of the solution, but that doesn’t mean we don’t have more room for more improvement. Here’s how we vow to continue innovating—not just for the consumer, but also for the planet.

The Problem Facing the Beauty Industry Today

Simply put, recycling is broken. National Geographic reports that out of the 8.3 billion metric tons of plastic that has been produced, 6.3 billion metric tons has become plastic waste. Of that only about 9% of plastic produced has been recycled. And at this most crucial time for the environment, the situation continues to worsen. New international trade laws have impacted the chances that recyclable plastic is actually being recycled or dealt with responsibly. We’ve taken notice of this growing issue and are changes to do our part in becoming even more sustainable.

Our Current Wins and Ongoing Goals

We’ve taken a deep look at our practices and have come up with a few objectives we’d like to hit as a company. Two big ones being transparency and accountability. In order to track our progress, we’re excited to share three wins and also three goals that we’re currently working towards.

Three Wins

1. No Overproduction

Hair care that’s customized and made-to-order for each person means no excess waste. You can be sure this will never change. It’s core to who we are.

2. Reducing Excess Packaging

For returning Prose customers, there is now an easy way to opt out of receiving new pumps with your order so that you can reuse your existing pumps.

3. Repurposing Production Goods

We’re always looking for ways for any leftover materials from our production process to be repurposed. We recently donated post-industrial materials, like our pallets and boxes, to build an adventure playground in Brooklyn, NY.

Three Goals

1. Greener, Better, More Ethical Formulas.

Our ingredients are all sourced from suppliers or distributors located in Europe where testing on animals has been banned since 2013, so we’re happy to say we’re 100% cruelty-free. However, even though we require detailed information on the sourcing and production of the ingredients, some suppliers are not as transparent as we’d like them to be, which is a huge issue for us. That’s why we’ve pledged to become tougher on our suppliers and to hold them accountable.

That being said, we’re proud of the positive social and environmental impact our ingredients have around the world. For example, our argan oil comes from women’s cooperatives that focus on improving working conditions and generating additional income. Additionally, our ungurahui oil is sourced from the Amazon in a method that aids in the fight against deforestation. You can learn more about our other sustainable oils here.

Finally, you can rest assured that we will continue our no nasties promise. By nasties we mean ingredients that raise proven health, ethical, or environmental concerns.

2. Not just 100% recyclable, but 100% recycled

Currently, our bottles are 100% recyclable, but by 2020 the goal is not to introduce virgin plastics into our production process. That means we will make them from recycled bottles and/or other recycled plastics and ensure they are actually recycled.

3. Become a carbon-neutral company

We have a long road ahead of us to become a carbon-neutral company, and we’re working towards zero-waste. This means offsetting our carbon emissions and updating our production processes to ensure sustainability from start to finish.

Keep an eye out for our official Prose progress card so you can easily track any new goals that we set and so you can help us celebrate the ones that we complete. Also, check out this Medium article written by our CEO Arnaud Plas for an in-depth look at the high sustainability ambitions we’ve set for Prose.

Comments

  1. Instead of plastIc refIlls you should find another way as all plaStic thats aent to RECYCLING DOESNT gET recycled

    1. Emily Post author

      Hi Tracy! We are aware of how broken recycling currently is and are just as frustrated with it as you are! We have considered switching our packaging to glass bottles, but the safety hazard of having glass bottles in showers has stopped us. Stay tuned and keep up with our Prose progress card to follow along with us as we reach (and hopefully exceed!) our sustainability goals, one of which includes implementing a closed loop production system, which would eliminate our use of virgin materials. Thanks!

  2. Hi, I, unfortunately, skimmed this post, but I was wondering if the company thought of a closed loop cycle for the bottles themselves? If I can save the pump, can I also return my bottle to be refilled? best.

    1. Emily Post author

      Hi Ava! A closed loop cycle is definitely our ultimate goal as we are working towards becoming a zero-waste company. Follow along with our soon to be released Prose progress card to check in on how we’re doing!

  3. Maria Gonzales

    I am a fairly new customer already love prose and this pledge makes me love it even more. I do have a suggestion, can you make the pumps optional? I don’t use mine and I don’t know what to do with them. I now have two sets and it is such a waste of materials and a little device that could be useful. hope there is a way to make it optional for customers, like have a box to check if you need pumps for the new bottles. i have to believe i am not the only one and every bit counts. thanks!

    1. Emily Post author

      Hi Maria! So happy to hear that you are loving your Prose so far! Pumps actually are optional now! For returning customers there is now an easy way to opt out of receiving new ones with each order. Great minds think alike!

  4. Bravo! Proud to be a Prose customer. I only hope more companies follow your lead. Thank you.

    1. Emily Post author

      Hi Lynn! And we are so happy to have you as our customer! Thank you for your kind words. We hope to continue to make you proud!

  5. This is largely why I chose to try prose in the first place, and reading this makes me even happier about my decision. Doesn’t hurt that Prose products have made my hair look and feel so much better! I look forward to seeing what new strides you make as time goes on. Thank you for being such a great model for other companies…I hope they’re watching and learning!

    1. Emily Post author

      Hi Vicki! Wow! We’re so happy that you’ve trusted us with your hair and are thrilled to have you as part of our community! We’re excited for you to come along with us as we grow. Thank you for your kind words!

  6. Elizabeth A Silver

    I too use the prose and ditched my other shampoos but would love a refill system or big big bottles so not so much waste. trying the hair oil. just ordered it.

    1. Emily Post author

      Hi Elizabeth! So happy to hear that you’re loving Prose and we hope that you love your custom hair oil, too! As far as reducing waste is concerned, we are working towards a closed loop system which would eliminate our use of virgin plastic during production. Stay tuned to find out when we reach that goal!

  7. do you provide pumps for your bottles? I have hand issues and pump tops are easier for me.

    1. Emily Post author

      Hi Erin! Yes, we do provide pumps. They’ll be found in the box underneath your Prose products!

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