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Why We Need Active Ingredients in Hair Care

June 21, 2018

2 Min read

Shampoos contain ingredients that support the process of cleansing (i.e. removing product buildup, environmental grime, or excess scalp oil), while conditioners contain additives to help detangle and set your hair goals. Almost every hair care brand can boast this much. Where Prose stands apart from the pack is with our carefully-selected collection of active ingredients.

Prose’s active ingredients are the more than 70 problem-solvers and hair-health enhancers we use in our custom formulas. These ingredients go beyond supporting the basic function of cleansing or detangling to protect against UV damage, regulate the scalp’s oil production, repair fragile hair, deeply hydrate chronically dry strands, add instant shine—and much more.

The average Prose formula contains between three and five Active Ingredients, all carefully combined to maximize potency. Our research and development chemists cap the number of active ingredients at around five per formula because loading up on dozens of different ingredients would dilute the effectiveness of each one. In a personalized regimen of three products, however, you may have as many as 15 different active ingredients at dosages of up to 20%.

All of our active ingredients are thoroughly tested to determine their efficacy, and our scientists have established the best ways to deliver each ingredient’s benefits. These four active ingredients offer a snapshot of what a customized Prose formula can offer your hair:

The Benefits of Coconut

Coconut oil has been proven to leave hair softer and shinier, promote healthier hair growth and, thanks to its anti-microbial properties, soothe an irritated scalp. We use coconut oil in our UV Protection complex, helping colored hair remain vibrant longer, as well as preventing the damage strands can sustain from UV exposure.

The Benefits of Honey

This natural ingredient has myriad benefits: It softens coarse hair, hydrates fine strands without weighing them down, has anti-microbial properties to help keep the scalp healthy—and imparts instant shine to the hair, akin to lip-gloss for your locks.

The Benefits of Hyaluronic Acid

A natural humectant popular in skin moisturizers, Hyaluronic Acid has been heralded for how effectively —and quickly— it treats dehydrated skin. We now know that it can provide similar moisturizing benefits to dry hair too. Hyaluronic acid works in two ways: First, it draws water from the air to quench thirsty hair, then it holds onto that moisture, preventing additional water loss. This therapeutic one-two punch can help boost shine, make hair supple and more elastic, and prevent frizz. Hyaluronic Acid is utilized at Prose in conjunction with Collagen and Lilac as part of our Fiber Repair complex. This trio forms a light film around each strand to protect and prevent damage, as well as to give hair a chance to repair itself.

The Benefits of Argan Oil

Well-known as a light, non-greasy frizz-fighter, Argan Oil is part of Prose’s Hair Nourishment complex (other oils in this blend include Jojoba and Sacha Yushi). As a key part of this complex, Argan Oil helps to hydrate, boost shine and prevent split ends.

For more information on our 70+ Active Ingredients, check this out. To create a custom regimen that utilizes the best active ingredients for your hair, get started with our consultation here.

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ABOUT THE AUTHOR

The Prose Staff is here to share the best hair tips and tricks to help you achieve all your hair goals with custom hair care, breakthrough innovation and more

Comments [11]

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  1. I began the process yesterday by answering all the questions in regard to my hair. However, i am still hesitant as two of my concerns were not covered in the process: I am letting my hair go naturally gray. Are there ingredients to prevent yellowing? Also, currently my scalp has become itchy. No dandruff. Your questions asked about a tight/ painful scalp; should I have answered “yes”? My scalp isn’t “tight” is itchy the same as “painful” in regard to ingredients?

  2. Hello,
    I have a severe allergy to Lactose/dairy. Does your product contain any of those ingredients? I am looking for hair care that won’t dry out my hair, but won’t cause an allergic reaction.

    1. Hi there! Our products do not include dairy or lactose ingredients ❤️

      -Keely, Prose Community Manager

  3. I have very fine curly hair. Its frizzy & it keeps making coW licks in the back. What can I Usecto grt texture, volume, defrizz & hold in place?

  4. hello… I need a formula that is soy and propylene glycol free as both ingredients are guaranteed to bother my scalp. I’m looking for something that will also increase volume as i’ve been losing a lot of hair.

    1. Hi JJ! Unfortunately at the moment we are not able to accommodate soy-free formulas. However, we’ve shared your feedback with our team and it is something we hope to be able to offer in the future. If you have any questions, just let us know.

  5. 24 male used aXe hair shampoos and styling gels as a kid. It pretty much damaged my haiR. Have frizz-fluff loss and breakage. Looking to gain back fullness and thickness.
    Please advise which products of yours to try in conjunction with others &/or on own.

    Respectfully,
    Mason

    1. Hey Mason! The first step in your Prose journey is to take our online consultation that will ask you questions about your hair type, needs, lifestyle, and more. From there, we will recommend custom products for you. Feel free to check out our website to get started on your consultation 🙂

      -Keely, Prose Community Manager

  6. I HAVE WHITE HAIR AND HAVE TAKEN YOUR SURVEY AND YOU HAVE PICKED OUT A FORMULA, BUT YOU DID NOT ASK ABOUT WHITE HAIR. I have purchased so many different PRODUCTS that HAVE TURNed MY HAIR YELLOW OR OTHER NASTY SHADES. A HAIRDRESSER TOLD ME MY HAIR IS HOLLOW AND PICKS UP EVERYTHING. HOW DO I KNOW THE FORMULA YOU HAVE CReated for ME WONT CAUSE YELLOWING or other Hues.

    1. Although we don’t ask about silver hair within your consultation, our products can definitely be formulated to help prevent yellowing. Just let us know when you place your order. Our team of chemists will include our active ingredients to protect your natural hair color ✨

  7. I already know what I want to order, but can’t find a way to do that. My daughter uses your products, and let her Mom try it. since they have such similar hair, her mom has asked me to order some for her.

    I have the two formula numbers.

    How do I do this?