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Ingredient Research

Do you know exactly what goes into your haircare? We’ve done some major ingredient research to save you some time.

June 8, 2022

5 Min read

How Tucuma Butter Encourages Scalp Health and Strong Strands
No other butter does it better.
June 6, 2022

6 Min read

Everything You Need to Know About Jamaican Black Castor Oil for Hair and Scalp
A fan favorite.
June 3, 2022

5 Min read

How Myrica Wax Can Help Moisturize and Elongate Your Curls
Plus it’s vegan!
April 25, 2022

4 Min read

The Moisture Boosting Benefits of Panthenol for Hair
Soothe your scalp and strands.
April 22, 2022

4 Min read

Why You Should Be Using Vitamin F for Stronger Strands
Like a glass of water for your hair.
April 21, 2022

5 Min read

Everything You Need to Know About Rice Water for Hair
Behind the viral trend.
March 8, 2022

3 Min read

The Fortifying Benefits of Maracuja Oil for Hair
Pretty meets performance.
March 3, 2022

5 Min read

The Benefits of Aloe Vera Juice for Hair
A scalp savior.
February 16, 2022

5 Min read

The Benefits of Hyaluronic Acid for Hair
The ultimate hair hydrator.
December 15, 2021

5 Min read

11 Reasons to Use Grapeseed Oil for Hair
Nature’s bounty.
December 7, 2021

6 Min read

Castor Oil: Hair and Scalp Benefits
Why is this ingredient so buzzy?
November 30, 2021

3 Min read

Ingredient Deep Dive: Acerola Extract
Like a cherry, but better.
October 22, 2021

5 Min read

Ingredient Deep Dive: Flaxseed for Hair
The key to soft, smooth curls.
September 23, 2021

7 Min read

How Millet Seed Extract Can Help Grow Your Hair to New Lengths
Boost your roots.
August 6, 2021

7 Min read

What Exactly Are Silicones?
An explanation, finally.

More on Ingredient research

Ingredient research is one of our absolute favorite topics. What could be better than natural ingredients backed by science? Geek out with us and dive into the nitty gritty of exactly what powers your haircare.