Top Benefits Of Natural Shampoo And Conditioner

It’s time to ditch your drugstore shampoo and conditioner. While these hair products may be cheap and fragrant, you can treat your hair better, and you deserve it. 

Making the switch to a natural shampoo and conditioner will improve your hair’s overall health, nourish your scalp, and leave you with endless great hair days. It’s a no brainer.

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    Why go natural?

    There are countless reasons why natural hair care products are superior to their chemical counterparts. The key reason is that most drugstore options are packed with ingredients that are harmful to you and the environment. 

    In this article, we’ll cover everything you need to know about the benefits of natural shampoo and which chemical ingredients to avoid at all costs.

    What to avoid

    These are the top ingredients to avoid when looking for hair care products:


    The number one ingredient to avoid is sulfates. These chemicals are used as a lathering agent in a lot of shampoos. They create that sudsy effect when you are washing your hair. The most commonly used sulfates are lauryl sulfate and sodium laureth sulfate—watch out for these guys. 

    While the lathering effect may create the appearance that the product is working well, the reality is that sulfates are too harsh of a cleaning agent to be used on our bodies. Sulfates can cause skin irritation, dryness, and inflammation. Sulfates work by stripping hair of its natural oils, causing dryness and leading to damage down the road. 

    Do you color your hair? Sulfates also strip hair of dye, causing your color to fade faster. They can also cause frizziness. If you struggle with unwanted friz, sulfates could be to blame, too.


    Parabens are chemicals used to extend the shelf life of all kinds of products like toothpaste, shampoos, and shaving cream. Parabens may preserve products, but at what cost? Parabens can be easily absorbed by our skin, so when you are washing with parabens, you are also putting parabens inside your body. 

    Studies have shown that parabens affect the estrogenic system and can interfere with your body’s normal hormone regulation. They can affect pregnancy and lead to changes in your menstrual cycle. Parabens have also been shown to affect breast cell tissue and can be linked  to breast cancer

    Let’s stay far away from parabens—they’re simply not worth the risk, especially when there are so many great natural options when it comes to hair care.


    Phthalates are used to make plastics more flexible. In cosmetic products, like shampoo, they are used as a binding agent. However, phthalates can be pretty harmful. 

    Studies have shown that phthalates can cause a great number of harmful effects. They can potentially lead to imbalanced hormones, increase the risk of gestational diabetes, and may harm your kidneys, thyroid, immune system, and liver. Yeah, to that, we say, “no, thank you.”

    How to embrace a more natural approach

    Nowadays, unwanted chemicals are sneaking their way into many products that we use, regardless of the possible effect it may have on our health. It is important to take control of the ingredients you are using on and in your body and opt for a more natural approach whenever you can. Your hair care products are a great place to start. 

    Natural hair care products are better for your hair, your health, and the environment. So, ditch the harmful chemical products and try a hair care product with natural active ingredients instead. You will find that you can get even better results without harmful chemicals. 

    Prose creates products that are free from these chemicals, including sulfates, parabens, phthalates, mineral oils, dyes, and GMOs. We have replaced all of these bad chemicals with safer, more effective, natural alternatives that will give you the hair of your dreams and have you wondering why you ever tolerated those chemical products in the first place.

    Natural shampoo

    Our natural shampoo is formulated specifically for your needs. After taking our hair consultation, our hair care specialists will formulate a shampoo that is packed with natural ingredients, picked to specifically address your hair care needs. Based on your preferences, this custom shampoo can also be made vegan, silicone-free, or fragrance-free. 

    Our shampoo uses natural ingredients to get superior effects. Do you color your hair? Let us know in your hair consultation, and we will add either Oat Kernel or Soybean Oil to your formula. These protein-rich ingredients will naturally restore your hair’s proteins and lock in moisture to slow the fade of your color. 

    Trying to keep troublesome frizz at bay? We can add Algae Extract to give you soft, silky smooth hair 365 days a year. Algae Extract is a natural hair smoother that comes from a marine plant. It can naturally smooth out your hair in even the most humid of climates. 

    Do you struggle with greasy roots? We can use Kale Leaf Extract to regulate your scalp’s oil production without stripping the oils completely. This will help to reduce hair oils without drying out your scalp. 

    Afraid you’ll miss the bubbly lather of sulfates? We mimic this effect by using Sodium Lauroyl Methyl Isethionate, which is derived from coconuts. You may notice slightly less foaming (although most don’t see a difference!) and the increasing health of your precious locks outweighs that anyway. 

    To use your natural shampoo, simply apply the shampoo horizontally across your fingertips, then add a couple of drops of water and rub your fingers together before applying. Massage the shampoo through your hair from root to tip. Follow up with a natural conditioner.

    Natural conditioner

    Prose’s natural conditioner is free of bad-for-you chemicals and uses natural ingredients to moisturize your hair from root to tip. When you use gentle natural ingredients to cleanse your hair, it is only right that you do the same when protecting your hair with a moisture-locking conditioner. 

    Our conditioner coats the cuticle of your hair with a protective layer to strengthen, detangle, promote growth, and prevent breakage. We will create a formula to address your hair’s specific needs with all-natural ingredients like Caviar Lime Extract to promote shine, Fermented Rice Water to smooth your hair, and Sacha Inchi Oil to nourish your hair. 

    What you wash and condition your hair with, and how often you do so, depends on your hair type and lifestyle. If you’re a busy-body, or you just need some extra moisture, you may consider using a leave-in conditioner to boost your hair moisturizing game. Leave-in conditioners are a very versatile product. They are easy to use and can be a great addition or alternative to regular conditioners.

    And that’s a wrap

    When it comes to hair care, natural is best. Rid your bathroom cabinet of anything containing harmful chemicals and invest in products that will keep you and your hair healthy in the long run. 

    By using a natural shampoo and conditioner, your hair will improve in health and, in turn, you will be having endless great hair days. It’s that simple.

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