The Story Behind the Prose Fragrance Collection
We believe hair care should meet all of your hair needs (like heat protection) and goals (like volume or shine), but it should also adapt to your preferences. Whether that be vegan, gluten-free, silicone-free right down to the scent. That’s why we developed a collection of seven hair fragrances to meet the needs of all olfactory preferences and hair types.
A Master Perfumer
For us, your hair care’s fragrance goes beyond that of just a traditional scent. That’s why we enlisted the expertise of renowned French nose Karine Dubreuil-Sereni whose portfolio includes fragrances for Guerlain, L’Occitane and Jo Malone. Born in Grasse, the perfume capital of the world, developing premium fragrances was in her blood. She studied at the school of Roure (now, Givaudan) but she’ll tell you that her appreciation for beautiful scents began much earlier. She forged her olfactory heritage in the gardens of her grandmothers, which blossomed and grew all kinds of fragrant plants — like roses, jasmine, and daffodils— but also the fragrances of Italy, like the aromas of coffee and of Mediterranean cuisine.
An Haute Couture Experience
A perfumer with Dubreuil-Sereni’s background is not easily convinced to create a fragrance collection for a hair care brand, that is until, she understood the passion behind the request. “I caught the fragrance bug early on,” says Prose co-founder Paul Michaux who also spent some time working at Parfums Christian Dior. “I have a strong olfactory memory. A scent can bring me back to early childhood days in no time.” After one meeting with Michaux, Dubreuil-Sereni was sold. “I developed these fragrances in the same way I would for a luxury perfume, not the way you might for a personal care brand,” she says. “We used concentrations for high end perfumes without holding back on the best quality raw materials.” They also didn’t go into the project with any predefined notes, but worked on them together after having thought about the story they would tell for Prose.
Together with Michaux, she reflected on the themes the notes would center around and on the ingredients most suitable for different hair types. Then, they discussed the emotional aspect, like the moods they would insight from the Prose experience.
A Collection is Born
The result was a collection of seven fragrances in a range wide enough to meet all preferences — from floral to fruity to botanical. While all seven fragrances are beautiful to smell, only three are offered when taking the Prose Consultation. Two will be tailored to your hair type and scalp pH level and the third is the Prose Signature scent. This universal fragrance was particularly special for Michaux who says the scent was inspired by his sister, Victoria. “It’s a combination of all of the different products she uses, from her lotions to her hair care to perfume.”
Here, a breakdown of the final notes:
Signature (Violet Leaf, Peony, Blue Iris)
Botanica (Lavender, Rosemary, Eucalyptus)
Elixir (Freesia, Jasmine, Vanilla)
Fruitissime (Pineapple, Coconut, Vanilla)
Ispahan (Lychee, Rose, Raspberry)
Napoli (Lemon, Neroli Oil, Orange Blossom)
Perle (Freesia, Lila, Iris)
This is only the beginning
Seven fragrances is a great start, but the Prose dedication to co-creation means it will some day expand to more. “There are so many things we can do,” says Michaux. “Fragrance is so personal, just like Prose. We are excited to see how far we can take it.”