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The Story Behind the Prose Fragrance Collection

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June 14, 2018
Home Trending From Prose The Story Behind the Prose Fragrance Collection

We believe hair care should meet all of your hair needs (like heat protection) and goals (like volume or shine), but it should also adapt to your preferences. Whether that be vegan, gluten-free, silicone-free right down to the scent. That’s why we developed a collection of seven hair fragrances to meet the needs of all olfactory preferences and hair types.

A Master Perfumer

For us, your hair care’s fragrance goes beyond that of just a traditional scent. That’s why we enlisted the expertise of renowned French nose Karine Dubreuil-Sereni whose portfolio includes fragrances for Guerlain, L’Occitane and Jo Malone. Born in Grasse, the perfume capital of the world, developing premium fragrances was in her blood. She studied at the school of Roure (now, Givaudan) but she’ll tell you that her appreciation for beautiful scents began much earlier. She forged her olfactory heritage in the gardens of her grandmothers, which blossomed and grew all kinds of fragrant plants — like roses, jasmine, and daffodils— but also the fragrances of Italy, like the aromas of coffee and of Mediterranean cuisine.

An Haute Couture Experience

A perfumer with Dubreuil-Sereni’s background is not easily convinced to create a fragrance collection for a hair care brand, that is until, she understood the passion behind the request. “I caught the fragrance bug early on,” says Prose co-founder Paul Michaux who also spent some time working at Parfums Christian Dior. “I have a strong olfactory memory. A scent can bring me back to early childhood days in no time.” After one meeting with Michaux, Dubreuil-Sereni was sold. “I developed these fragrances in the same way I would for a luxury perfume, not the way you might for a personal care brand,” she says. “We used concentrations for high end perfumes without holding back on the best quality raw materials.” They also didn’t go into the project with any predefined notes, but worked on them together after having thought about the story they would tell for Prose.

Together with Michaux, she reflected on the themes the notes would center around and on the ingredients most suitable for different hair types. Then, they discussed the emotional aspect, like the moods they would insight from the Prose experience.

A Collection is Born

The result was a collection of seven fragrances in a range wide enough to meet all preferences — from floral to fruity to botanical. While all seven fragrances are beautiful to smell, only three are offered when taking the Prose Consultation. Two will be tailored to your hair type and scalp pH level and the third is the Prose Signature scent. This universal fragrance was particularly special for Michaux who says the scent was inspired by his sister, Victoria. “It’s a combination of all of the different products she uses, from her lotions to her hair care to perfume.”

Here, a breakdown of the final notes:
Signature (Violet Leaf, Peony, Blue Iris)
Botanica (Lavender, Rosemary, Eucalyptus)
Elixir (Freesia, Jasmine, Vanilla)
Fruitissime (Pineapple, Coconut, Vanilla)
Ispahan (Lychee, Rose, Raspberry)
Napoli (Lemon, Neroli Oil, Orange Blossom)
Perle (Freesia, Lila, Iris)

This is only the beginning

Seven fragrances is a great start, but the Prose dedication to co-creation means it will some day expand to more. “There are so many things we can do,” says Michaux. “Fragrance is so personal, just like Prose. We are excited to see how far we can take it.”


  1. Why is botanica not available on the website? That sounds like the scent that I’d want to order.

    1. Hi Stacey! Send us an email at We may have something for you soon!

  2. Hi!

    Are the fragrances all NATURAL? I am p
    trying to avoid PERFUMES and more chemical based fragrances for health reasons and because I am currently pregnant.


    1. Hi Clair and congrats on your pregnancy! We offer two 100% natural fragrances, “Napoli ” and “Botanica”. Our other fragrances do currently include synthetic ingredients. If you are interested in 100% natural fragrace, we recommend choosing Napoli or Botanica or opting for fragrance-free.

  3. Are these non toxic fragrances?

    1. Hi Mellz! Yes, all of our fragrances are non-toxic. If you are concerned about your fragrance being 100% natural, I recommend choosing “Napoli” or “Botanica” when completing your consultation. You could also opt for the fragrance-free option!

  4. 1. Do you plan on incorporating these scents into any hair perfumes/the hair oils? I love the scent so much I wish it lasted and held in my hair longer!

    2. Do you have any samples of the scents? I lucked out when i chose isaphan and I love it, but I get pretty sensitive to perfumes and don’t want to order a whole bottle in trying a new scent only to not like it.

    1. Hi Victoria! So thrilled to hear that you’re loving your Ispahan fragrance! We can’t share specifics about any upcoming launches, but our R&D team is constantly working on new and exciting projects, so stay tuned! And we don’t currently have samples of the scents available, but the desire for such has been brought to our attention a few times, so we are currently working on a solution. It’s a great point that you bring up! Hope you keep on enjoying your fragrance and your Prose!

      1. I would Also love to have my delicious elixir scent in a mist… or perfume… or lotion! It is heavenly. I am obsessed.

        It’s only been two washes, but I already see a difference in my hair. I just love everything about this kit. I just need more of the Elixir scent!!

        1. Hi Laura! So happy to hear that you’re loving your Prose, particularly your scent! I’ll definitely pass your ideas on to the team, they’re great!

  5. I agree with Victoria!I love the scent of Elixir. I would happily even use it as a perfume. It lasts a long time and I would love to have even more of it. Perfume, lotion, hair oil, mist, soap…I’d love to layer it. It makes me smile whenever I smell it.

  6. How do I change my scent of shampoo from the original order?

    1. Hi Anne! All you have to do is log into your Prose account, go through your consultation again and update your scent. Thanks for reaching out!

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